Ecommerce & CRM Manager
Location: Bristol area (hybrid)
Salary: Competitive + staff discount + benefits
Overview
We're looking for an experienced Ecommerce & CRM Manager to take ownership of the digital flagship store for one of the UK's fastest-growing independent lifestyle brands.
This role combines hands-on ecommerce trading with email marketing and CRM management. You'll make sure the website looks great, runs smoothly, and converts - while leading retention campaigns that keep customers engaged and coming back.
It's an opportunity to run the brand's online store like your own: trading, analysing, creating, and improving every step of the customer journey.
Key Responsibilities
Ecommerce Trading
* Manage day-to-day trading activity across the Shopify site.
* Plan and execute product launches, homepage updates, and seasonal campaigns.
* Optimise product merchandising, navigation, and checkout flow to increase conversion and AOV.
* Monitor daily and weekly performance, reacting quickly to trading opportunities.
Email Marketing & CRM
* Build and deliver campaigns and automated flows via Klaviyo (or similar).
* Segment audiences and personalise content to maximise engagement.
* Analyse open, click-through, and conversion rates to improve performance.
* Work closely with creative and marketing teams to ensure all communication feels on-brand.
Analytics & Reporting
* Track KPIs including conversion, revenue, AOV, and repeat purchase rate.
* Report on performance weekly with actionable insights.
* Use GA4 and Excel to support trading decisions.
Collaboration
* Partner with design, content, and social teams for cohesive campaigns.
* Coordinate with customer service to optimise post-purchase experience.
* Manage external agencies or freelancers where needed (SEO, paid media, or web development).
About You
* Proven experience in Ecommerce Management, Digital Trading, or CRM/Email Marketing, ideally within fashion, retail, or D2C.
* Strong working knowledge of Shopify (Shopify Markets a bonus).
* Skilled with Klaviyo, Mailchimp, or similar ESPs.
* Confident using Google Analytics / GA4 and Excel for reporting.
* Commercially minded with an eye for design and customer experience.
* Organised, proactive, and comfortable in a fast-moving environment.
What's On Offer
* A leading role in growing one of the UK's most exciting independent fashion brands.
* Creative freedom and direct impact on sales performance.
* Supportive, close-knit team culture.
* Staff discount, clothing allowance, and genuine career progression.
Ready to run a digital flagship store?
Apply now with your CV and let's talk about how you can help shape the next phase of this brand's growth.
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