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Marketing manager – retrofit consulting

Paisley
VIRKO- Easy Retrofit
Marketing manager
£40,000 - £60,000 a year
Posted: 21h ago
Offer description

Location:
Office-based (Paisley, Renfrewshire ) or Remote

Job Type:
Full-Time

Salary:
Competitive, based on experience

Start Date:
Immediate or negotiable

About Us

We're a forward-thinking consultancy supporting retrofit installers across the UK in delivering energy-efficient upgrades—solar PV, heat pumps, insulation, and more. Our mission is to empower installers with technical guidance, marketing support, and strategic growth tools to accelerate the UK's transition to low-carbon homes.

The Role

We're hiring a dynamic
Marketing Manager
to lead and execute campaigns that elevate our brand, attract retrofit partners, and drive engagement across the sector. You'll work closely with our leadership team to craft compelling messaging, educational content, and digital strategies that resonate with installers, homeowners, and industry stakeholders.

Key Responsibilities

* Develop and implement national marketing strategies tailored to retrofit installers
* Create engaging content: blogs, social media, email campaigns, brochures, and educational materials
* Manage digital channels (website, LinkedIn, email automation, SEO/SEM)
* Support lead generation and nurture campaigns for installer recruitment and homeowner outreach
* Collaborate with technical and sales teams to align messaging and campaigns
* Track performance metrics and optimise campaigns for reach and conversion
* Coordinate with external designers, copywriters, and agencies as needed

What We're Looking For

* Proven experience in B2B marketing, ideally in energy, construction, or sustainability sectors
* Strong writing, storytelling, and content creation skills
* Familiarity with retrofit, renewables, or home energy upgrades (a plus)
* Proficiency in digital marketing tools (e.g., HubSpot, Mailchimp, Canva, Google Analytics)
* Strategic thinker with hands-on execution ability
* Collaborative, proactive, and results-driven mindset

Why Join Us?

* Be part of a mission-driven business accelerating the UK's net-zero goals
* Flexible working: office-based or remote
* Creative freedom and leadership opportunity
* Supportive, values-led team culture
* Opportunity to shape national campaigns and make a real impact

How to Apply

* Send your CV and a short cover letter to with the subject line "Marketing Manager Application – [Your Name]". Bonus points if you include a sample campaign or creative idea for promoting retrofit consultancy services.

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