We'd love to hear from you if you have; In depth knowledge of strategic planning principles. Detailed knowledge of audience development and segmentation. Detailed knowledge of Supporter Loyalty Management and existing base management. Detailed knowledge of product development & optimisation. Clear strategic thinker and planner. Strong team leadership skills. Significant experience of developing successful strategic plans using data & insight. Head of Membership & Supporter ProductsYou’ll join a collaborative and purpose-driven senior leadership environment where strategic thinking and partnership are highly valued. Reporting directly to the Membership & Supporter Director, you’ll work closely with colleagues across Marketing, Insight, Digital, Fundraising, Operations and more forming part of a leadership team committed to supporter-focused innovation. You’ll be supported by and contribute to a culture that prioritises evidence-based decision-making, open communication and shared accountability. As a leader of a talented multi-disciplinary team, you’ll help shape collective direction, champion retention and product excellence and play an influential role in decisions that affect millions of supporters. This is a place where leaders listen carefully, work collaboratively and value diverse perspectives to drive meaningful organisational impact. As this is a national role, there is flexibility on your contractual place of work. Our hybrid working policy means you can balance office and home working with site visits and meetings at other National Trust places. We’ll talk about this in more detail at interview, but you should expect to be at a National Trust site for 40–60% of your working week. Whilst your main focus will be membership, you be responsible for all membership and supporter products. You’ll use audience insight and data models to understand supporter behaviour, identify churn drivers and shape world-class retention strategies. You’ll ensure our products evolve with audience needs, expanding, improving or retiring offerings to maximise value and engagement. You’ll guide a high-performing product team, ensuring a culture of learning and evidence-based decision-making, and embedding an ‘outside‑in’ mindset focused on supporter needs. You’ll lead the community of practice for product ownership, ensuring each product has a clear development roadmap and works cohesively as a portfolio. You’ll manage a significant operating budget, develop compelling business cases and evaluate product performance using robust indicators. Through strategic partnerships, strong cross‑directorate collaboration and excellent stakeholder management, you’ll champion supporter experience, drive loyalty and ensure our products strengthen the organisation’s reach, reputation and financial sustainability. The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.• Substantial pension scheme of up to 10% basic salary• Free entry to National Trust places for you, a guest and your children (under 18)• Rental deposit loan scheme• Season ticket loan• EV car lease scheme (for roles that meet the salary criteria)• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.• Flexible working whenever possible• Employee assistance programme• Free parking at most Trust places Click here to find out more about the benefits we offer to support you. Closing Date: 03 May 2026 To apply for this vacancy simply click the 'apply' button in the top right hand side of the page.If you need any help with your application, i.e. due to technical difficulties, please call us on 0370 240 0274 or email us at recruitmentenquiries@nationaltrust.org.ukIf you require an adjustment to the application process, for example due to disability or medical condition, please call us on 0370 240 0274 or email us at adjustments@nationaltrustjobs.org.uk and we'll support you as best as we can. For examples of how, please see our supporting you page.Equal Opportunities Statement The National Trust celebrates diversity and is committed to creating a fair and equal society, free from discrimination. You can read more about our commitment to inclusion and diversity here. Safeguarding Statement The National Trust is committed to a safe recruitment processes to help the organisation attract and appoint the right staff/volunteer for the role and responsibilities as set out in the vacancy advert. We will not accept applicants who are not suitable to work with children, young people or adults at risk. If you have any questions around your suitability for this vacancy, please contact the people service centre. Please note we reserve the right to close this advert early and therefore we encourage you to apply for this position early. 173436IRC173436SwindonPermanent f/t (37.5 hrs pw)Ends: May 3rd 4803.4 mi from Houston The National Trust’s commitment is “For everyone, for ever.” Bringing that promise to life starts with the people that work here. It means building teams with a diverse range of backgrounds, cultures, and experiences. It means creating an inclusive environment where everyone is able to thrive. Our positions are open to all, and we welcome applications from all backgrounds to support our ambitions of reflecting the communities we serve and ending unequal access. We’re looking for a Head of Membership & Supporter Products to join us. This is an exciting opportunity to lead the strategy, development and performance of one of the UK’s largest and most influential membership offerings. You’ll shape how millions of people connect with our work, championing supporter needs and driving long-term growth. You’ll oversee the full portfolio of member and supporter products, ensuring they remain relevant, engaging and impactful in an ever‑changing world. Through data-led insight, clear product leadership and collaborative influence, you’ll play a critical role in deepening supporter loyalty and securing sustainable income for our future.Heelis, Kemble Drive, Swindon, SN2 2NACompliance.Eligibility to Work in the UK67,236 pa