Established in 1981, JD Group is a leading omni‑channel retailer of sports fashion, outdoors, and gyms with an international presence across several market regions.
JD Sports Fashion Plc is a FTSE100 company listed on the London Stock Exchange since 2019.
We aspire to be the world’s leading omnichannel retailer in the sports and outdoor industry. To help achieve this, we look for a Senior Creative who will embrace our strategic goals of a people‑led, innovative, and customer‑focused organisation, deliver operational excellence and identify new growth opportunities.
The Sharp Project Manchester Role Overview
The Senior Creative plays a pivotal role in delivering industry‑leading creative across JD’s campaign, digital, and social touchpoints. Positioned between Creative and Lead Creative, the Senior Creative drives concept development, elevates craft, and actively contributes to the studio’s creative culture. This role balances hands‑on creative delivery with strategic influence on ideas, direction and junior talent development. While all Senior Creatives contribute across channels, individuals may specialise, for example, in social‑first creative.
Key Responsibilities
* Lead the creation of compelling, culture‑informed concepts for campaigns and content.
* Translate briefs into clear, visualised creative routes and storytelling frameworks.
* Deliver creative thinking that works across channels including social, digital, retail, OOH, video and motion.
* Present ideas confidently to stakeholders, partners and internal teams, and craft high‑quality execution.
* Produce high‑quality creative assets with strong attention to detail and brand consistency.
* Collaborate with photography, design, video, motion, retouch and production teams to bring concepts to life.
* Ensure creative outputs meet platform, format and performance requirements across all key channels.
* Work closely with Marketing, Social, Paid Media and Studio Operations to deliver integrated creative solutions.
* Contribute to shoot direction (campaign or social), ensuring the creative vision is carried through to final assets.
* Support positive, collaborative ways of working across the studio and embed culture, trends and creative innovation.
* Actively monitor cultural shifts, fashion, youth culture, platform behaviours and emerging formats.
* Proactively bring fresh perspectives, trends and innovative approaches to the wider creative team.
* Help keep JD at the forefront of sports fashion and digital creativity.
* Champion platform‑first thinking across TikTok, Instagram, YouTube and emerging channels.
* Bring a deep understanding of youth culture, creators, trends and user behaviours.
* Lead social‑first shoots, talent engagement and editorial framing.
* Use performance insights in partnership with Paid Media to iterate and improve content.
People Responsibilities
As a Senior Creative you will contribute actively to team development and culture. This includes coaching and mentoring creatives, supporting capability development, sharing knowledge, and potentially line‑managing junior team members. You will embody JD Studio values and set a positive creative example for others.
Skills and Experience
* Proven experience developing and delivering creative concepts in a relevant studio, brand or agency environment.
* Strong conceptual and visual communication skills, demonstrated through a portfolio of impactful work.
* Excellent understanding of digital, social, photography, video and motion workflows.
* Ability to present ideas clearly and persuasively to diverse stakeholders.
* Highly organised, adaptable to change and able to manage multiple projects simultaneously.
* Deep interest in fashion, culture, retail and contemporary creative trends.
* Proficiency in Adobe Creative Suite and/or Figma.
* Experience supporting or mentoring others in a creative environment.
* Strong track record in social‑led creative work.
* Understanding of creators, trends, platform behaviour and emerging formats.
* Experience leading social‑first content creation.
Benefits
We offer staff discounts on JD Group and other brands within the organisation, as well as personal development opportunities to learn and grow at work.
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