Business Systems Limited is a specialist B2B systems integrator delivering enterprise customer engagement, contact centre, AI and digital transformation solutions.
We are seeking a commercially driven Marketing Manager to build and execute a structured B2B marketing strategy focused on enterprise pipeline generation, brand authority, and measurable revenue contribution.
This role is accountable for driving qualified demand within target verticals, aligning closely with Sales, and positioning BSL as a trusted integration partner — not simply a product reseller.
Marketing Manager
Location: UK (Hybrid)
Reports to: Head of Sales
Department: Sales & Marketing
Direct Reports: Marketing team of 2
1 Immediate - Budget to increase to 2
Core Objectives
* Generate consistent, high-quality enterprise B2B pipeline
* Improve MQL → SQL → Win conversion performance
* Strengthen BSL’s market positioning within target verticals
* Maximise vendor co-marketing and MDF ROI
* Increase marketing-influenced revenue contribution
Key Responsibilities
1. 1. Demand Generation & Pipeline Growth
o Develop and execute an annual B2B marketing strategy aligned to revenue targets.
o Deliver quarterly MQL and SQL targets agreed with Sales leadership.
o Build sector-specific campaigns (e.g., utilities, retail, financial services, public sector).
o Support named-account ABM campaigns for strategic prospects.
o Drive marketing-influenced pipeline contribution targets.
2. 2. Enterprise Positioning & Messaging
o Refine BSL’s value proposition as a systems integration partner.
o Translate complex CX, AI and contact centre solutions into commercial outcomes (cost reduction, automation, compliance, service improvement).
o Develop vertical-specific messaging frameworks.
o Create competitive positioning and differentiation materials.
3. 3. Content & Campaign Execution
o Own content strategy across the B2B buyer journey:
+ Thought leadership
+ Case studies
+ Solution briefs
+ Industry insights
o Manage website conversion optimisation.
o Deliver webinars, roundtables, and industry events.
o Oversee LinkedIn and digital B2B campaigns.
4. 4. Vendor & Partner Marketing
o Develop structured joint marketing plans with strategic technology partners.
o Manage MDF effectively with clear ROI tracking.
o Coordinate co-branded campaigns.
o Track partner-sourced pipeline contribution.
5. 5. Sales Enablement
o Work closely with Head of Sales to align marketing to sales priorities.
o Deliver campaign briefings to Sales and Delivery teams.
o Provide:
+ Sector battle cards
+ Case studies
+ Proposal content support
+ Account-based materials
o Ensure tight feedback loop on lead quality and campaign performance.
6. 6. Reporting & Performance Management
o Own marketing dashboard reporting into SLT and board packs.
o Track and report:
+ Cost per MQL
+ MQL → SQL conversion
+ SQL → Win rate
+ Marketing-influenced pipeline
+ Marketing-influenced revenue
+ Campaign ROI
+ Use CRM and marketing automation platforms (e.g., HubSpot or equivalent).
Key KPIs
* Quarterly marketing-generated pipeline value
* Marketing-influenced ARR growth
* Conversion rate improvement across funnel
* Cost per qualified lead
* Vendor MDF ROI
* Vertical penetration growth
Required Experience
* 5+ years B2B marketing experience within technology or systems integration.
* Experience marketing complex enterprise solutions.
* Strong understanding of multi-stakeholder buying processes.
* Proven pipeline generation track record.
* Experience working directly with sales leadership.
Desirable Experience
* Contact centre, CX, AI, or enterprise communications experience.
* Experience within a systems integrator or VAR.
* Experience in PE-backed or growth-focused environments.
* ABM and named-account marketing experience.
Personal Attributes
* Commercially driven and revenue-focused.
* Data-oriented and comfortable reporting at board level.
* Able to balance strategic thinking with hands-on execution.
* Credible with technical stakeholders.
* High accountability and ownership mindset.
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