The role focuses on crafting and executing marketing and sales strategies while ensuring marketing tools and processes align with industry best practices and driving the creation of innovative content and ideas.
My client is a growing B2B technology business with offices in Berkshire. Please note, due to the nature of the role you will be office based x 5 days a week.
Description
As the Marketing Manager - B2B you will have the following responsibilities:
* Develop and refine marketing strategy, brand positioning, and messaging aligned with business goals and customer insights
* Monitor market trends, competitor activity, and channel performance to optimise strategy and execution
* Plan and oversee company presence at industry events and shows
* Lead, mentor, and resource the marketing team while ensuring strong collaboration with sales and product
* Oversee all marketing campaigns and creative assets across digital, social, and traditional channels, ensuring KPI and ROI performance
* Own the company website, content strategy, reporting, and analytics
* Build relationships with key customers, partners, and industry influencers, gathering market and satisfaction insights to inform strategy
* Drive innovation by exploring new marketing technologies, identifying growth opportunities, and enhancing customer experience.
Profile
A successful Marketing Manager - B2B should have:
* Proven experience in a similar marketing role - with a clear track record of delivering measurable results, within a B2B environment
* Strong understanding of digital marketing tools, including CRM systems (SF, Hubspot etc)
* Exceptional communication skills, both written and verbal
* B2B technology experience, with a track record in lead and demand generation
* The ability to commute to Wokingham x 5 days per week, as this is an office based role.
Job Offer
The successful Marketing Manager - B2B will receive:
* 22 days holiday, rising each year of service to 25 days
Please note that this is an office based role in Wokingham; commutable from Bracknell, Ascot, Reading, Camberley etc.
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