Paid Media Lead Salary: £35,000–£40,000 Location: Lichfield – Hybrid -1 day per week in office Are you a data-driven digital marketer who knows how to turn clicks into customers? Busy Bees — one of the UK's most recognised childcare brands — is looking for a Paid Media Lead to drive forward our paid acquisition strategy. Reporting to the Head of Acquisition, you'll take ownership of all paid activity across digital and traditional channels — from PPC and paid social to display and beyond. You'll shape intelligent media plans, optimise budgets, and use insight to ensure our campaigns are delivering exceptional ROI and hitting lead generation targets across the UK. What you'll be doing Defining and delivering the paid media strategy to meet ambitious lead and enquiry goals Managing multi-channel paid campaigns (PPC, social, display, and localised activity) Analysing and optimising performance across all paid channels to maximise ROI Collaborating with the Brand, PR, and SEO teams to align paid and organic strategies Partnering with agencies and third-party providers to continuously improve performance Producing regular performance reports and actionable insights for senior stakeholders Staying on top of digital trends and emerging opportunities to keep Busy Bees ahead of the curve What we're looking for Proven experience in paid lead generation campaigns (PPC, social, display) Strong data analysis and optimisation skills — you love turning insight into impact A creative problem solver with an eye for continuous improvement Experience managing budgets and driving measurable ROI Confident managing agencies and cross-functional project A team player with excellent organisational skills and a proactive attitude Why you'll love it here Competitive salary: £35,000–£38,000 Hybrid working – just 1 day a week in our Lichfield office Work for one of the UK's most trusted childcare brands Collaborative, supportive team culture with plenty of room to grow If you're ready to take the lead on impactful, data-led campaigns that make a real difference, we'd love to hear from you. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.