Join to apply for the Senior Marketing Manager role at Michael Page
Join to apply for the Senior Marketing Manager role at Michael Page
We are partnering with a high growth, sales based consultancy arm of a leading Professional Services Recruitment Consultancy firm in London. They are looking to hire a Senior Marketing Manager into their London offices. This role sits in the global team and will have international remit.
The business are a high growth arm of an established, global recruitment consultancy who are looking to hire a Senior Marketing Manager into their team, reporting to the Global Marketing Director. This role will be instrumental in developing a lead generation focused marketing strategy and for owning the ABM plan.
Description
Key responsibilities of the Senior Marketing Manager:
* Working closely with sales leaders and Global Marketing Director, the Senior Marketing Manager will drive a proactive cross-channel tactical programme to support the overall Enterprise Solutions business strategy.
* Own and deliver the global marketing plan to deliver business objectives and drive business growth.
* Develop and implement demand generation strategies to meet sales leads goals.
* Create and roll out account based marketing plans to drive both client expansion and new client acquisition.
* Content: Define and execute content plans to align to the sales cycle & ABM strategy
* Management: Manage two marketing executives to effective executive events and campaigns across multiple channels. Leading from the front and inspiring growth
* Partnerships: Build relationships with key partners and utilize their networks to build brand awareness and increase the number of contacts on our database
* CRM: define audience and lifecycles and work with CRM team to deliver acquisition, nurture and expansion campaigns
* Digital paid campaigns: Build campaigns to drive leads
* Budget planning: define spending and monitor ROI and reshape where needed
* Support of implementation teams with active recruitment projects
* Sales materials: develop and maintain sales collateral and marketing resources
* Social: Overall management of Social Media. Build followership and engagement of LinkedIn pages
* Website: ensure our website is kept current and optimised by the web teams and develop campaigns to drive traffic
* Ensure effective tracking of all marketing activity and regular report to sales and operational teams on progress
Profile
The successful candidate:
* Knowledge of B2B marketing strategies, channels, and branding
* Experienced analyzing conversion data, ROI, and other analytically oriented material
* Experience running B2B CRM campaigns as well as ABM exposure
* Strong project management, multitasking, and decision-making skills with a problem-solving attitude
* Very high attention to detail
* Solid stakeholder management is critical for this role
* Team-player and self-motivated to help to grow the PO brand
* Ability to think creatively and innovatively
* Leadership, negotiation, and convincing skills to ensure high-quality collaboration with local/regional marketing & business teams
* English advanced level required with strong written and oral communication skills, additional languages will be considered as a plus
Job Offer
Competitive
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Professional Services
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