Job Description We’re looking for a strategic, hands-on Brand Lead to take full ownership of UK & Ireland marketing initiatives for one of Sobi’s most important brands — established in haematology, and on the cusp of a high-profile expansion into nephrology. You will lead cross-functional teams, steer national strategy, and collaborate closely with global colleagues to bring life-changing treatments to patients. This is a pivotal opportunity to drive the success of a brand at the intersection of strong legacy and future growth — while representing the voice of the UK affiliate on the global stage. Occasional travel, including overnight stays and weekend work, may be required for congresses, training events and cross-market coordination. The position is a hybrid role, with an expectation of being at the office 1 day per week as a minimum in Granta Park, Cambridge, reporting to the Business Unit Director – Haematology and Nephrology. Your impact will include Own and execute the UK & Ireland marketing strategy across two therapeutic areas Lead the development and roll-out of brand plans, adapting global strategy for local needs Drive omnichannel marketing initiatives with strong digital execution and metrics Engage and build relationships with KOLs, patient organisations and healthcare stakeholders Act as Patient Support Programme Lead for both established and future initiatives Coordinate with market access and medical teams to support HTA submissions and training Monitor brand performance, optimise budget, and contribute local insight to global strategy