Key Group is a forward-thinking brand in financial services, focused on helping people unlock a better retirement since 1998. We're proud to support customers and advisers across the later life lending market through our range of specialist brands.
We're looking for a Senior Marketing Executive to join our B2B Learning & Content team, with a strong focus on planning, marketing and delivering events.
Events are central to how we engage advisers. You'll own delivery of a programme of digital and in-person events across Air and m2l, including three flagship Air events each year, taking them from brief through to post-event follow-up. Alongside events, you'll support wider B2B marketing delivery, ensuring campaigns, materials and paid activity are executed to a high standard and on time.
This is a hands-on role for someone who is organised, detail-focused and confident managing multiple stakeholders.
What you'll be responsible for
End-to-end planning and delivery of digital and in-person events across Air and m2l.
Owning event timelines, logistics, suppliers, speakers and run-of-show planning.
Creating and coordinating all delegate marketing materials, both digital and physical.
Managing registrations, attendee communications and post-event follow-up.
Organising and delivering paid advertising on the Air portal.
Coordinating delivery of B2B marketing campaigns within an account-based marketing (ABM) approach.
Working closely with Brand, Acquisition and Nurture teams to ensure joined-up delivery.
Tracking delivery, reporting on performance and identifying opportunities to improve.
What we're looking for
Proven experience delivering B2B marketing campaigns.
Strong experience planning and delivering events (virtual and/or in-person).
Excellent project management and organisational skills.
Confidence working with stakeholders, suppliers and cross-functional teams.
High attention to detail with a proactive, delivery-focused mindset.
Experience using CRM systems such as Microsoft Dynamics 365 (or similar).
We look for people who live our values:
Ambitious. Supportive. Personal. Integrity-led. Responsive. Expert.
If you enjoy delivering standout events, owning projects end-to-end and working in a purpose-led B2B marketing team, we'd love to hear from you