About the Role Working in the CRM team, reporting to the CRM and Data Manager, the CRM Data Executive plays a key role in the maintenance of IGD’s database system. Keeping the data as up to date as possible, by executing data cleansing campaigns, updating movers and shakers and dealing with email bounce backs Responsible for producing targeted marketing lists to cover all of IGD’s products and services. Also responsible for lead generation for the Sales Team and supporting other areas of the business as and when required. CRM Data Management Work with CRM Data Manager to ensure data is regularly audited, updated and expanded. Assist with mass updates and database changes ensuring work is completed accurately and quickly Become totally proficient in the use of CRM for monitoring customers and companies, to become one of the super users within IGD, ensuring we remain GDPR Compliant Work with CRM colleagues to ensure that new contacts and companies are verified for approval and unsubscribes are managed on a daily basis Assist with the merging of duplicate contacts/companies, trouble shooting with IT where relevant Assist with customer login issues promptly, ensuring customers have access to their subscriptions at all times Input responses to poll/surveys aimed at updating customer details and preferences Targeted Marketing Campaigns Develop an in-depth knowledge of CRM and relevant marketing tools to be able to: Produce accurate mailing lists for all areas of the business, maximising our impact whilst minimising customer overload. Take responsibility for the agreed campaign initiatives, ensuring they are actioned as scheduled. Ensure all marketing lists are GDPR compliant Support the marketing team’s ambitions to improve our account-based marketing and customer lifecycle initiatives, building dynamic lists and customer segments as required Training and Stakeholder Engagement Provide excellent internal customer service by dealing promptly with enquiries and providing accurate and relevant information or supporting processes such as mail merges, setting up advanced finds and exporting data Assist with the delivery of induction and refresher training, keeping our materials up to date Provide excellent external customer service by logging and actioning enquiries, product/service requests Sales Lead Generation and Support Use available tools to monitor Key Membership and Subscription user contacts, to highlight any changes in role or company to the Sales team Follow up any undeliverable emails using sales navigator to track where contacts have moved and obtain new details and permission to remain on the database Other responsibilities When the CRM Manager is out of the office, to be one of the central points of contact for staff with CRM queries Identifying improvement opportunities to our systems and processes, working with the CRM Manager and cross functionally as required to implement changes Knowledge IGD products and services - Broad understanding of IGD's portfolio of products and services with in-depth knowledge on specified products Software proficiency - A good working knowledge of IGD's CRM system, Outlook, Word, Microsoft Expressions and especially Excel What you bring Excellent communication - strong verbal, telephone and written skills. Attention to detail – meticulous with a strong focus on accuracy, consistency and maintaining high standards Organisational - Work to tight deadlines and prioritise activities accordingly Training – ability to coach and support others in the use of a new system Personal Attributes Confident, drive & determination, bright & welcoming telephone manner Resilient, able to stay calm in a crisis and work unsupervised Ability to take responsibility and deliver a customer focused result Adaptable to technology and processes evolving, with the ability to identify opportunities for improvements The rewards We offer a range of benefits, including a market leading pension, a bonus scheme, the ability to buy and sell annual leave plus a generous medical insurance package At IGD, we have a great work-life balance, where you are empowered & trusted to manage your time. The location We are operating a hybrid approach to working with a mix of home and office-based working (to be agreed with your line manager). We are based in a very accessible location within the M25, just 20 miles from central London. There will be some occasional UK travel. More about our people We’re looking for inspiring professionals; talented people who seek personal and career growth and are ambitious to develop their potential and unlock opportunities for society, for our customers and themselves. We seek and attract the very best people and create an environment that supports and includes them. We aim to encourage a culture where people can be themselves and be valued for their contribution. We therefore welcome applications from diverse candidates. This includes people with disabilities, so please discuss any adjustments that you may require throughout the selection and assessment process. More about IGD IGD is a truly unique place, we connect and inspire, provoking and leading constructive debate that creates impact. Together we are working to make a tangible difference for Society, Business, and the Individual. We use in-depth commercial understanding to uncover rich insights and data, leading to action that powers success. We reinvest profit from our Trading company into delivering Social Impact, through the Charity, aimed at uniting and mobilising our industry around the most crucial issues affecting society and business today. InspireGrowChange: Join our team to help us make a positive impact and drive change. Get in touch – we’re looking forward to working with you. careers@igd.com