Job Description
Senior Brand Manager – Leading FMCG Company - FTC
3-6 month FTC
YOU MUST BE IMMEDIATELY AVAILABLE TO APPLY
Join a prominent UK-based FMCG company as a Senior Brand Manager, where you'll lead the strategy and execution for one of the company's flagship brands. This role offers the opportunity to drive brand growth through integrated marketing campaigns, innovation, and cross-functional collaboration.
Key Responsibilities:
1. Develop and implement a comprehensive 5-year growth strategy for the flagship brand.
2. Create and execute annual brand plans that align with overall business objectives and profit targets.
3. Lead and mentor a direct report, fostering professional development and high performance.
4. Plan, monitor, and execute brand activities, ensuring timely delivery and alignment with strategic goals.
5. Engage internal stakeholders and external partners to secure buy-in and support for brand initiatives.
6. Manage relationships with agencies across advertising, packaging, PR, digital, and media buying.
7. Utilize consumer and market insights to inform brand planning and decision-making.
8. Monitor brand performance metrics and recommend adjustments to strategies as needed.
9. Drive innovation by developing and launching new products, collaborat...