Insights Manager
Your Manager: Head of Category and Insights
Team: Strategy and Transformation
Location: Chiswick, London. We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big
We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes as well Jacob’s Creek, Brancott Estate and Campo Viejo wines.
Here in the UK
In the UK, Pernod Ricard is made up of 4 businesses:
* Pernod Ricard UK, which markets, sells and distributes our products in the UK
* Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
* Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
* The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.
We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.
Your new team
This position sits in our Pernod Ricard UK (PRUK) business. Our diverse population of 300+ passionate employees have been creating conviviality since 2001, bringing our premium brands and unforgettable experiences to the UK. As the world’s 2nd largest spirits market, the UK is a key location for our company.
At PRUK, we have a culture that blends performance and conviviality: we are recognised as an open and diverse business with a firm commitment to our employees’ wellness, inclusion and safety and to making a positive impact on our industry and environment.
As part of the UK Category and Insights team your key focus is to drive the agenda of consumer and shopper understanding within the UK business, unlocking a competitive advantage for PRUK.
You will be a driving force to embed Consumer Centricity, providing clear insights that bring to life the UK Consumer, the trends that influence them and the challenges that our brands need to overcome to win with them and truly become ‘passion brands’.
You will be focussed on ensuring these key insights are delivered in a way that inspires action to truly drive forward business performance.
Your unique contribution
You will have the following main areas of responsibility:
Brand Equity Measurement (PRIME & SEARCH)
* Own the Pernod Ricard Equity Measurement programme (PRIME), ensuring brand teams clearly understand and act on their equity challenges and opportunities.
* Manage global PRIME KPIs throughout the year, tracking performance and driving best-practice understanding across the business.
* Lead quarterly PRIME reporting, presenting insights to the Marketing Leadership Team.
* Manage the annual PRIME presentation process with IPSOS, integrating data from PRIME, Search, Radarly, and Media Spend to deliver comprehensive strategic insights.
Consumer Strategy (MAESTRIA & Consumer Centricity)
* Champion Maestria Demand Spaces, ensuring they guide brand activation, innovation, and customer marketing planning.
* Drive a culture of consumer centricity, overseeing insights onboarding and upskilling teams to self-serve on consumer tools.
* Promote and manage Centre of Excellence (COE) tools, connecting consumer and shopper insight projects.
* Facilitate direct consumer interactions and manage the Toluna partnership to deliver bespoke research aligned with key business questions.
Trends & Foresight
* Lead PRUK’s understanding of evolving UK market trends, delivering two annual State of the Nation presentations.
* Integrate global insights and opportunity platforms to inspire strategic action across marketing and commercial teams.
Who you’ll be working with
You will have the following key relationships:
* Broader Category and Insights Team
* Marketing and Customer Marketing (MLT and operational)
* Own PRUK relationship with HQ Global Insights Centre of Excellence
* Strategy and Transformation Team
Your blend of talent
This position could be right for you if you:
* Can synthesise complex data from multiple sources into clear, actionable insights that shape brand and business strategy.
* Can interpret brand equity and performance data with commercial acumen, identifying the key drivers of growth and areas for improvement.
* Tell compelling, insight-led stories that influence senior stakeholders and inspire clear strategic action.
* Champion consumer centricity and trend foresight, connecting cultural shifts and emerging behaviours to brand and category opportunities.
* Collaborate and lead with impact, building strong cross-functional relationships, managing agency partners, and developing insight capability across the team.
Our mix of benefits
For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance.
Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!
You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.
We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.
We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.
We’re committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.
We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.
Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.
Responsible drinking
As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.
In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.
In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.
Job Posting End Date:
2025-12-03
Target Hire Date:
2026-03-02
Target End Date: