General Manager – Luxury Holiday Park
Location: Pooley Bridge/Penrith (Cumbria)
Salary: £50,000 - £70,000 basic + up to £20,000 bonus + benefits
Live-in accommodation available
About the Opportunity
We are recruiting an experienced General Manager to lead a high-end, luxury holiday park set in a stunning countryside location near Pooley Bridge, on the edge of the Lake District. This is a premium destination park featuring a 50/50 mix of owned lodges and holiday hire fleet, delivering strong repeat business and consistently high occupancy. The site also has a busy bar and restaurant serving fresh, locally sourced food, alongside leisure facilities and access to some of the UK’s most iconic outdoor attractions. The business is part of a highly successful and respected holiday park group with a portfolio of high-quality, luxury sites focused on exceptional guest experience and long-term growth.
The park is currently performing extremely well with lodge sales exceeding expectations & regular repeat bookings and has exciting plans for further investment, including enhanced facilities and expanded guest offerings.
The Role
This is a full operational leadership role with responsibility for all aspects of the park, including:
* Overall management of a luxury holiday park operation
* Leadership of owners, holiday fleet and holiday home sales
* Managing front of house, housekeeping, maintenance, sales and F&B operations teams (restaurant & bar)
* Driving guest experience and owner satisfaction
* Overseeing fleet sales, maintenance programmes and commercial performance
* Ensuring compliance with health & safety, licensing and food hygiene standards
* Delivering strong financial results, including revenue growth and cost control
What We’re Looking For:
We are seeking an experienced Holiday Lodge Park or Luxury Caravan Park General Manager, ideally with experience of mixed owner and holiday fleet operations (around 50/50 split) or a strong Manager hungry for their next step into a bigger role with a great company.
You will have experience in holiday home, lodge or caravan park operations, fleet and/or holiday home sales, leading F & B, houskeeping, maintenance & FOH
ost importantly, we are looking for someone who:
* Genuinely cares about standards, people and guest experience
* Is comfortable in a hands-on, fast-paced hospitality environment
* Has strong leadership and people development skills
* Is commercially aware with a good understanding of profit, revenue and cost control
* Can problem-solve, take ownership and drive improvement
* Has a calm, confident and consistent leadership style
* Has a real hunger & desire to drive the park forward
* Forward-thinking
This is a lifestyle hospitality business where guests and owners expect exceptional service at all times & is a high-performing holiday park with excellent guest demand and exciting plans for future development. We are looking for a leader who can bring stability, drive standards, develop teams and help shape the next stage of growth.
Leadership & Culture
The park & company operates with a strong family-style culture, with long-standing, committed team members across all departments.
The successful candidate will be able toquickly build trust and credibility with the team, lead from the front and step in when required, develop and motivate people across multiple departments,adapt leadership style to get the best from individuals& take full ownership and accountability for performance
* Work effectively with an entrepreneurial, supportive senior leadership team
Commercial Focus
A strong commercial mindset is essential. You will be responsible for driving holiday home and fleet sales performance, maximising occupancy, revenue and profitability, controlling costs and improving margins, reviewing supplier performance and operational efficiency & identifying opportunities for continuous improvement
The Ideal Candidate
* Proven experience as a General Manager within a holiday park, lodge park or caravan park or an experienced Manager with a real hunger & desire to do well & at a stage where they're ready to move into a bigger role.
* Strong background in mixed ownership / holiday fleet operations
* Experience in F&B-led environments
* Knowledge of holiday home sales or strong commercial sales acumen
* Strong leadership and team development capability
* Hands-on, resilient and solutions-focused approach
* Strong communication and relationship-building skills
* Full UK driving licence (rural location)
Package
Minimum basic salary of £50,000 basic salary with flexibility depending on experience. Up to £20,000 performance bonus (realistic KPI structure) with a minimum £70,000 OTE. Live-in accommodation available if requied plus company benefits, pension etc.
If you are a commercially strong, people-focused and hands-on General Manager looking for a long-term opportunity in a luxury park within beautiful location, this is an amazing opportunity