Job Description
Tech Connect Group are pleased to be partnered with a national business in their search for a Digital Marketing Executive to specialise in Paid Advertising.\n\nWe are looking for a creative individual who can think outside the box when it comes to campaigns, who can use their technical knowledge to optimise exposure on advertising platforms.\n\nBased out of their Southampton or Salisbury offices, this role requires you to be in the office on a hybrid basis, 2 days a week.\n\nPlease note, this role does require the usage of timesheets - please ensure you are comfortable with this before applying. \n\nKey Responsibilities:\n\nCampaign Management: Develop and optimise paid advertising campaigns across various platforms, ensuring they meet client goals and budget.\nResearch & Strategy: Conduct keyword, audience, and competitor research to inform campaign strategy and identify new opportunities.\nTechnical Implementation: Set up and manage conversion tracking, Google Tag Manager, and platform pixels.\nPlatform Expertise: Utilise platforms like Google Ads, Meta Ads Manager, and Microsoft Advertising to execute campaign strategies.\nPerformance Reporting: Monitor budgets and create reports and dashboards to present key campaign insights.\nTeam Collaboration: Mentor junior team members, review accounts, and contribute to the growth of the paid advertising service.\nClient Communication: Respond to client requests, present results, and identify opportunities to upsell services.\nTime Management: Maintain accurate records of time and activities while staying current with ad platform developments.\nCompany Support: Assist with internal campaigns and help maintain the company's Google Partner status.\nSEO Knowledge: Apply SEO principles and tools to enhance both paid and broader digital marketing strategies.\nThe ideal candidate will have a good understanding of the above areas and also be comfortable working with timesheets, due to the nature of the work. Any experience working within a marketing agency or across multiple brands is particularly advantageous. \n\nThe client offers regular social engagements, both on a departmental and company-wide basis, structured personal development plans and regular 1-2-1s with management, among other benefits. \n\nIf you are looking for that next step in your marketing career within a supportive and progressive culture, please apply