* Lead the E-commerce function across trade, site design, development, merchandising, UX and CRO while building and managing a robust tech stack.
* Own full E-commerce P&L and tightly manage budgeting in-line with monthly forecasting.
* Deliver product, collection and collaboration launches timely and accurately.
* Manage a team to deliver world class basics across the website and all E-commerce functionalities.
* Spearhead and champion AI opportunities on the website and streamline workflows across the department.
* Be comfortable using Shopify Liquid and managing a development team in-house.
* Lead all customer retention strategies and best practices across CDP, E-mail, SMS, Whatsapp, push and loyalty.
* Deliver and own all E-commerce KPI's including LTV, CVR, AOV, UPT, ASP.
* Manage and grow our mobile app.
* Build out our localisation proposition across all core and emerging markets including languages and personalisation.
* Manage our affiliate marketing programme.
* Work closely with the brand & broader commercial teams to feed in data driven analytics and insights.
* Keep up to date with new technology and be across the ever-changing landscape of E-commerce.
* Manage the workload and output of the E-commerce team including CRM and hire any gaps in the team.
* Work cross-functionally across all departments as this role will work very closely with paid marketing, operations, logistics, merchandising, CX, marketing and brand partnerships.
* Constantly be looking for ways to improve the performance of the website and the customer journey.
* Manage SEO and agentic search strategy and focus on increasing Jaded London's visibility across all search engines and LLMs.
Requirements
Experience:
* Experience running a £50m revenue D2C website in the last 5 years, with the US being a key market.
* 5+ years' experience managing / leading a digital retail / ecommerce P&L, with experience in cross border fashion / apparel a major plus.
* Full working / leading edge knowledge of CRO techniques.
* Full working / leading edge knowledge of CRM strategies and tactics to drive cLTV;
* Great knowledge of Shopify+ and ideally Ometria, Attentive and Global-E.
* Global experience (USA, Europe.)
Key Skills:
* Natural born leader, who feels at ease managing a team.
* Must have extensive experience managing a Shopify website and ideally multiple storefronts.
* Have great understanding of retail, e-commerce and marketing businesses
* You're a 'natural retailer'; obsessed with delivering your promise to customers
* CRO methodology is at the heart of everything you do
* Have a proven track record as a commercial individual, who understands brand and customer (shopper).
* Intellectual and emotional intelligence in balanced / equal measure
* Understand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches)
* Are a 'subjective' thinker in terms of ideas, following your instinct, but you'll be used to using internal/external data to underpin your ideas with confidence
* You are independent and self-directed but able to work and lead a team of creative individuals
* Have superior analytical skills to track and manage performance
* Have excellent interpersonal skills and the ability to persuasively sell ideas
* A quick learner who can process lots of information and prioritise action
* Effectively navigate and collaborate cross-functionally
* Are an outcomes focused manager, with strong team orientation
Successful People at Jaded are:
* Passionate about our brand and products.
* Comfortable with being uncomfortable and up for regular change in tactics, actions and organisation
* Used to start-up / scale-up cultures, which are super-fast paced and unpredictable
* Own it and make stuff happen
* DO EXTRA - Champions do extra
* Think like a customer every day
Benefits
* 50% Employee Discount
* 24 days holiday per year (plus bank holidays)
* A paid day off on your birthday
* A paid moving day per year
* Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
* Pension Scheme
* Bonus Scheme
* Employee Assistance Programme for you and your family
* £500 employee referral bonus scheme
* Local Business Discounts (cafés, fitness, beauty etc)
* North-West London office location directly located next to good transport links
* Casual office dress code (your style of dress is up to you, wear what you feel best in)
* Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
* Regular Office Social Events (e.g. payday socials)