We\'re looking for an experienced Senior PR Manager / Senior Account Director to lead high-profile PR activity across a portfolio of luxury, lifestyle-led brands within the marina, yachting and destination space.
This is a senior, hands-on contract role for someone who thrives at the intersection of strategy, storytelling and execution. Shaping narratives that resonate with UHNW audiences while delivering international media impact. You\'ll play a key role in elevating brand reputation, supporting major launches and events, and positioning clients at the forefront of design, sustainability and luxury living.
Key Responsibilities
* Lead PR strategy and delivery for luxury marina and lifestyle brands
* Develop compelling brand narratives
* Secure high-quality coverage across international lifestyle, travel, yachting and business media
* Support announcements, launches and high-profile events, from planning through to delivery
* Oversee PR activity around trade shows
* Manage reputation, issues management and crisis communications as required
* Support digital presence across website and social channels, ensuring consistency of messaging
Skills & Experience
* Strong senior-level PR experience within luxury, lifestyle, travel, or destination-led brands
* Proven track record of securing international media coverage and managing senior media relationships
* Experience communicating with UHNW audiences and premium stakeholders
* Commercially minded, strategic thinker with excellent storytelling and writing skills
* Genuine passion for luxury, travel, destinations and maritime culture
Project Scope & Duration
* Initial 3-month contract
* Starting March
Day Rate
Location & Workplace Policy
* London-based
IR35 Status
Our freelance roles move quickly, so if you\'re interested in being considered for this opportunity, please submit your credentials and availability as soon as possible.
Major Players are the UK’s leading marketing and creative talent agency, and over the last three decades we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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