Job Summary
We are hiring for a brand role of a Head of Digital Marketing to join our Marketing & Communications team. This role will drive HOME's digital marketing, overseeing web, email, social media and paid advertising. Apply by 14 July 2025 Interviews 22 July 2025
Job Description
Summary of duties
* Develop and deliver a forward-thinking digital strategy that supports HOME's mission, enhances visibility, and drives audience engagement across all digital touch points.
* Champion digital innovation and embed digital thinking across HOME departments and leadership conversations.
* Stay up to date with digital trends, tools and behaviours to identify opportunities for improvement and innovation.
* Lead, manage and develop your team and work closely with the Head of Marketing to ensure consistent .
* Foster a collaborative, insight-led and audience-focused team culture.
* Oversee planning, delivery and performance reviews of digital team activity.
Website & Content Management
* Oversee the management, optimisation and development of HOME's website and digital content.
* Ensure high standards in UX, content accessibility, technical performance, and SEO.
* Manage relationships with web developers, content creators, and external suppliers as needed.
* Use audience data from Spektrix and other platforms to drive segmentation, personalisation and targeted communications.
* Collaborate with the Audience Data and Ticketing Manager to improve data flows and campaign impact.
Email Marketing
* Guide the overall strategy for email marketing and automation (via DotDigital), working closely with the Marketing Team to increase engagement and ROI.
* Ensure campaigns are well-segmented, responsive and compliant with GDPR and accessibility best practice.
* Lead the strategy, planning and optimisation of paid digital media (Meta, Google Ads, display, etc.).
* Monitor and maximise ROI across campaigns, adjusting in response to audience behaviour and organisational goals.
Job Requirements
Analytics & Insight
* Use tools such as Google Analytics, Meta Insights, Spektrix reporting and UTM tracking to monitor digital performance.
* Translate data into actionable insight and strategic recommendations.
* Produce regular reporting for internal teams and stakeholders.
Digital Systems & Infrastructure
* Oversee HOME's digital platforms and tools, including CMS, analytics, social media scheduling tools, and email systems.
* Ensure effective integration between platforms and support ongoing development needs.
* Manage user access and ensure governance processes are in place.
Accessibility & Digital Standards
* Ensure all digital outputs meet accessibility standards and reflect HOME's commitment to inclusion and representation.
* Uphold digital content governance, GDPR compliance, and responsible data practices.
Collaboration & Stakeholder Management
* Work cross-departmentally to ensure digital strategies support HOME's artistic, commercial and engagement goals.
Job Responsibilities
Budget Management
* Manage the digital marketing budget effectively, monitoring spend, evaluating performance, and forecasting needs.
Brand & Voice
* Act as a proactive brand guardian, ensuring all digital content aligns with HOME's tone of voice, visual identity and accessibility standards.
* Champion HOME's brand values of inclusivity, creativity and innovation across all digital communications.
* Collaborate with the Director of Audiences to oversee and uphold brand standards across the organisation's digital outputs.
* Support colleagues across departments to maintain on-brand content, offering guidance, training and quality checks, with escalation or sign-off where appropriate.
* Work cross-departmentally to reduce the creation of off-brand materials, ensuring consistent, high-quality communications.
* Maintain and evolve HOME's digital brand guidelines in consultation with the Director of Audiences, ensuring clarity and relevance across all platforms.
* Job Title: Head of Digital Marketing - Full time based in Manchester
For full details and how to apply please visit the link and read the Recruitment Pack.
HOME is Greater Manchester's vibrant cross art form centre. We commission, create and present contemporary theatre, visual art and film and provide a space for experimentation where art forms meet and interconnect. Five state of the art cinemas, two theatres, visual art spaces.
We're an open and social space for the curious from all of our communities, future artists and producers of work that is provocative, playful and contemporary, of Manchester and the world.
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