Job Description
Precision Polymer Engineering Limited is seeking a Digital Marketing Executive (Maternity Cover – 12 months) to join our Blackburn office (Hybrid). The role is key in driving our digital presence, managing campaigns, lead generation and supporting product marketing initiatives.
Key Responsibilities
* Campaign Management – liaise with our marketing agency to plan and manage paid search and paid social campaigns, define objectives, monitor performance and optimise budgets.
* Content & Creative – design and update marketing collateral, create artwork for exhibitions and campaigns, and optimise website and landing pages for conversions.
* Email & Marketing Automation – build and deploy email campaigns, segment audiences and implement automation workflows.
* CRM & Lead Management – use Salesforce to track and report on marketing‑generated leads, providing insights to support sales teams.
* Collaboration & Strategy – partner with product managers to shape campaign strategies, optimise channel partner activity and maintain brand consistency.
* Internal Communications – lead internal comms initiatives with the communications committee.
About You
We are looking for a hands‑on marketer with both creative and analytical skills who can take ownership of digital marketing activities from concept to execution.
Essential Skills & Experience
* Proven digital marketing experience, ideally in B2B or manufacturing/engineering.
* Strong knowledge of Google Ads, Bing Ads and LinkedIn advertising.
* Proficiency with Adobe InDesign/Photoshop/Illustrator for collateral creation.
* Experience with website CMS platforms (e.g., WordPress).
* Experience with email marketing platforms, ideally Pardot or Salesforce Marketing Cloud.
* Good understanding of CRM systems, preferably Salesforce.
* Ability to manage multiple projects, meet deadlines and adapt to shifting priorities.
* Strong written and verbal communication skills.
Desirable Skills
* Experience in trade show/exhibition marketing.
* Familiarity with SEO best practices.
* Knowledge of analytics tools (e.g., Google Analytics).
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