Remote Email Marketing & Automation Specialist in Cutting-Edge Fintech
Remote Email Marketing & Automation Specialist in Cutting-Edge Fintech
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Effortless Remote Work | Full-Time Contractor (Exclusive Collaboration) | €2,000–€2,500/month
About OFP Funding
OFP Funding is a rapidly expanding UK-based proprietary trading company that is revolutionizing the field via its instant funding model. Generating over €7M in revenue by 2024, OFP is dedicated to making professional trading more accessible by dismantling outdated barriers. The firm operates with the agility of a startup and the ambitions of a global fintech. Marketing plays a critical role in OFP’s business model, inherently connected to revenue through conversion funnels, affiliate programs, and automated retention strategies.
As OFP expands, we seek a seasoned and independent Email Performance & Automation Leader to oversee our key owned channels—email, WhatsApp, and SMS—and to develop a performance-driven lifecycle engine.
Your Responsibilities
* Exercise complete control over email marketing via Klaviyo: construct automated flows, orchestrate campaigns, establish segments, and consistently execute A/B tests and optimizations.
* Utilize Spoki for WhatsApp and SMS marketing, ensuring seamless integration with Klaviyo and preparing for future tools and workflows.
* Examine data from internal and external systems to reveal patterns, monitor funnel performance, and drive optimization.
* Develop and maintain advanced audience segmentation and trigger-based communication to enhance retention and increase LTV.
* Compile detailed performance reports across channels, recording all essential metrics and providing data-driven insights.
* Ensure that all campaign activity reflects product updates and strategic business priorities, with close alignment on timing and content.
* Analyze industry benchmarks to identify growth drivers and remain competitive.
* Collaborate cross-functionally with content and design, while maintaining full accountability over delivery and outcomes.
* Navigate OFP’s unique e-commerce infrastructure (not based on Shopify or standard CMS), utilizing exports, integrations, and tailored solutions.
* Infuse structured thinking into a high-growth, fast-paced atmosphere with minimal pre-existing processes.
What We’re Looking For
* A technically adept marketer who excels in autonomous, practical roles.
* An individual who has built and expanded marketing automation from the ground up, preferably in startup or scaleup environments.
* A strategic doer with a high bias for action, robust analytical instincts, and a methodical mindset.
* A team collaborator capable of operating amidst ambiguity, assuming ownership, and delivering measurable business results.
Requirements
* Over 5 years of hands-on experience in email marketing and lifecycle strategy.
* Advanced proficiency in Klaviyo, including flow construction, segmentation, event setup, and third-party integrations.
* Strong grasp of APIs and webhooks; able to read documentation and implement basic connections autonomously.
* Prior experience with Spoki or similar tools for WhatsApp/SMS marketing, preferably linked to Klaviyo or another ESP.
* Superior English communication skills, both written and spoken.
* Strong data proficiency: confident managing raw performance data, Excel, and basic pivot reporting.
* Demonstrated ability to adapt strategies based on benchmarks, user insights, and channel performance.
* Experience with non-standard e-commerce configurations (custom platforms, internal CMS, etc.).
Bonus Points
* Prior exposure to trading, fintech, or comparably regulated digital industries.
* Knowledge of SQL, Looker, Tableau, or Google Sheets automation.
* Proficiency in crafting or adjusting high-converting marketing copy as required.
MASTRO HR Srl
Legal office: Via Cicerone 25, 00193 Rome, Italy. Operational office: Via Meravigli 2, 20121 Milan, Italy
Share Capital Euro 10,000 | R.E.A. ROMA 1756612
Cod. Fisc./Reg. Imprese di Roma/P.IVA 18025251002
mastrohr@pro-pec.it
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
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