Senior Marketing Executive
Location: Hybrid role with York as a nominal office
Salary: £33,509 per annum
Contract: Full-time, Permanent
Hours: 35 hours per week
Benefits:
A generous pension plan with USS
Enhanced family leave benefits
31 days' annual leave, plus bank holidays
Flexible working hours
Remote/hybrid work
The Role:
Advance HE is looking for an experienced and dynamic team player to join us in our strive to make higher education the best it can be.
You'll be responsible for planning and implementing multi-channel marketing campaigns, making your mark by stimulating engagement with our audiences, generating leads and bookings for our range of services. This is an exciting and fast paced roll, with cross-functional team working at its core.
Key Responsibilities:
Work as part of a team delivering a 12-month marketing plan
Manage the delivery and implementation of multi-channel campaigns
Generate engagement, leads, and bookings across different audience segments
Ensure adherence to Advance HE brand and style guidelines across all campaigns
Maintain consistency of messaging and branding across all channels
Lead the marketing of a portfolio of Advance HE products
Collaborate with internal teams, including Communications, content developers, and product owners
Support the development of diverse, engaging content that drives customer action
Conduct ongoing performance analysis of marketing activity
Adapt and optimise planned marketing activity based on performance insights
Job Requirements:
Your superb communication skills will be key to your success, as well as your ability to prioritise tasks and quickly adapt plans as required. Experience working within the higher education sector is desirable but not essential.
A minimum of 2 years' experience working in marketing.
Have experience in developing and delivering marketing campaigns with clear success measures.
Experience in the use of an email creation platform and graphic design platform.
Experience in using social media scheduling tools.
Can demonstrate approaches to monitoring performance of campaign activity, adopting a test and learn approach.
Advance HE is a member-led, sector-owned charity that works with institutions and higher education across the world to improve higher education for staff, students and society.
Our strategic priorities of: maximising membership impact and value, supporting leadership, management and governance development for transformational change and developing educational excellence for the higher education of the future supports the work of our members and the sector.
It is our people and the people we help that really make us who we are!
To apply:
If you have the skills and experience required for this role, please click on Apply today to be taken to our site to complete your application.
Advance HE is committed to providing equal opportunities for everyone regardless of their background.
No agencies please.
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