Advert:
Marketing Manager – Communications (Beverages & Plant-Based)
Location: Home-Based (with regular travel to London office and monthly trips to Vienna)
Reports To: Marketing & Strategy Director – Beverages & Meat Free
Direct Reports: Senior Communications Manager, Brand Communications Executive
Budget Responsibility: Approx. $3–5M advertising spend
Salary: Competitive + benefits
As Marketing Manager – Communications, you’ll shape and lead the UK brand communications strategy across our beverages and plant-based portfolio. This includes iconic and mission-led brands such as Linda McCartney’s, Joya, Natumi, and LIMA. Your focus will be on delivering powerful, insight-driven campaigns that build brand equity, drive awareness, and generate action across multiple consumer touchpoints and markets.
You’ll lead a small, high-performing team and manage a strong agency network to bring brand stories to life—always with a clear eye on effectiveness, commercial impact, and creativity.
Help Us Change the Way the World Eats
At Hain, we’re not just building brands—we’re building a movement. From Linda McCartney’s and Joya, to Natumi and LIMA, we are proud to lead the way in purpose-led innovation across categories like beverages and plant-based foods.
With a growing portfolio of market-leading brands and a clear mission to make healthier living more attainable, Hain is now entering an exciting new phase of investment and growth. We’re looking for a seasoned Marketing Communications Manager to help us inspire consumers, energise teams, and drive impactful campaigns that matter.
What You’ll Be Doing
Strategic Brand Communications
Develop and execute a clear 18-month communications plan aligned with brand and business goals
Drive relevance, talkability, and distinctiveness across all campaigns
Partner with insights and brand teams to turn data into meaningful action
Build thought-leading work that balances purpose with commercial outcomes
Agency Leadership & Campaign Development
Lead strategic partnerships with agencies across creative, media, and digital
Ensure quality briefs, clear KPIs, and high standards of delivery
Oversee the creation of campaign assets and content that work across channels
Maintain non-working media below 20% of total spend
Team Leadership & Development
Inspire and lead a talented team of two direct reports
Encourage development, provide coaching, and build a high-performance culture
Navigate challenges and ensure prioritisation of key projects
Budget & Effectiveness Management
Own and manage a communications budget of $3–5M
Champion ROI, innovation, and “test & learn” marketing approaches
Ensure all activity supports the brand’s strategic growth and long-term equity
What You’ll Bring
️ Significant experience in marketing communications within FMCG or consumer brands
️ Proven ability to lead strategic campaign development from insight to execution
️ Confident agency manager with experience driving strong creative and media partnerships
️ Commercially savvy, with a strong sense of ROI and budget control
️ A leader who can develop and inspire teams and build cross-functional alignment
️ Organised, detail-driven and proactive, with excellent stakeholder management skills
️ Passionate about purpose-led brands and plant-based living
What We Offer
Home-based working (with 2–3 days per week in our London office and monthly Vienna travel)
Opportunity to shape the communication strategy of some of the UK & Europe’s most loved brands
Competitive salary + performance-related bonus
25 days holiday + 8 bank holidays
Access to wellbeing, medical, and lifestyle benefits
️ Discounts on a wide range of retail and lifestyle services
Ready to Lead Bold Brand Communications That Make an Impact?
If you’re a strategic thinker with a creative edge and a passion for brands that do good—this is your opportunity to drive real change and make your mark.
Apply now and be part of our journey to Change the Way the World Eats.
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