Overview
Job Title Marketing Manager – F1 & Football
Location Milton Keynes (On-site 4 days in the office/1 day working from home)
Reporting to Head of Marketing EMEA
Job Description The objective of this role is to collaborate with the New Era F1 & Football partners and internal stakeholders to maximise the partnerships through product launches and digital and retail activations.
Responsibilities
* Partner with each team NE collaborates with to build a consumer facing retail GTM calendar.
* Align with each team and internal stakeholders on a product roadmap for each team with clearly identified key styles that will be campaigned.
* Prepare campaign direction and launch plans for each property and present at sales meetings to enable internal launches of each collection.
* Present at relevant account sell in meetings.
* Coordinate campaign brief process along with internal design and brand teams to ensure GTM milestones are met.
* Manage all approvals with partners on all marketing elements.
* Manage asset delivery to all partners including teams.
* Be the point person to manage all marketing launches across partner, DTC and wholesale channels plus coordinating with international.
* Plan and facilitate on the ground activations with relevant teams and partners in collaboration with the local marketing manager.
* Service all contractual marketing aspects of each partnership including RCM, social posts, in store graphic updates etc.
* Run regular meetings with all team partners and internal stakeholders as required.
* Maintain a marketing roadmap for each team with clear marketing touch points, focus product, content cadence and budget investment.
* Manage all athlete appearance projects with relevant teams to ensure output is delivered against each platform – digital and retail.
* Measure and report on seasonal campaigns, launches, activations etc to have a database .
* Maintain the monthly budget tracker documents and ensure budget is on track each month.
Knowledge and Experience
To apply you must have/be:
* Experience in working in a Sportswear brand or a global sports team
* A degree in Marketing
* Fluent in English
* A highly collaborative and communicative person and willing to work with different teams and regions.
* Proven experience in agency/supplier management.
* Able to work in a fast-paced environment with multiple projects and demanding expectations from internal and external partners.
* You must be capable of identifying opportunities to create brand storytelling opportunities in partnership with accounts either at retail or through digital.
* A good understanding of how digital marketing works and how it can bring value to the brand.
* A good understanding of football/F1 and how to engage the audience.
* Able to comprehend financial data and budgets and make decisions accordingly from a marketing perspective.
* Able to understand business analysis information to help with marketing planning.
* Able to work on the full Microsoft office suite.
* Able to present to large groups and senior management.
* Willing to travel to other countries as required.
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