Job Description
Job Description
Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration, faster decision-making, and a strong team culture, while still offering the flexibility to work remotely when appropriate.
Digital Product at ASOS
At ASOS, we’re proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making. With a strong focus on scalability, personalisation, and cutting-edge technology, we’re building the future of fashion commerce.
The Details
This role is for a Senior Product Manager in the Loyalty team, as part of Digital Product and will report to our Head of Loyalty. We launched our loyalty programme in July 2025 after a success three month pilot. We have a growing UK base and looking to expand into other markets soon. In this role, you'll lead the strategy and development of features that ensure our loyalty program has relevant and engaging benefits which make the customer feel valued and drive benefits for ASOS, as well as experiment with new ideas to drive community engagement.
You’ll be the focal point of a dedicated and cross-functional squad setting big, ambitious goals, and you’ll have the freedom to decide how to meet these. You’ll have a growth mindset and a can-do attitude and relish the autonomous culture. As a natural storyteller, you’ll build solid narratives and will take your stakeholders on the journey throughout. You will be passionate about the customer and always lead with data insights when making decisions
Key Responsibilities
1. Define and own the product vision and roadmap for digital product loyalty benefits roadmap, building a deep understanding of opportunities and how we’ll measure success.
2. Support the Geo-expansion of ASOS WORLD by ensure the benefits are tailoring to each market and customer needs
3. Stay informed and be responsible for surfacing competitor and industry wide trends and sharing these with the core loyalty team
4. Lead initiatives to optimise the benefits we offer, using personalisation to make feel relevant to each and every customer
5. Partner with design, marketing, engineering, and other parts of the business to build high-quality, engaging, and exciting UX that delight our customers.
6. Collaborate with and influence other areas of the business to create personalisation strategies that enhance engagement, loyalty, and conversion.
7. Use customer research, data, and experimentation to identify opportunities, validate hypotheses, and measure impact. And run A/B tests and build data driven dashboards / conduct analysis to shape next steps
Qualifications
About You
8. Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms.
9. Strong track record in launching 0-1 mobile-first products, ideally with focus in personalisation.
10. Constantly pushing UI boundaries to elevate the experience, with a strong pulse on industry trends and OS capabilities.
11. Familiarity with how enriched customer data powers the user journey to deliver contextually relevant content and experiences.
12. Comfortable working in agile, full stack, cross-functional teams.
13. Data-driven mindset with strong analytical and problem-solving skills, with experience using tools like Power BI, Adobe Analytics, Contentsquare, and Optimizely.
14. Excellent communication and stakeholder management abilities.
Additional Information
BeneFITS’
15. Employee discount (hello ASOS discount!)
16. Employee sample sales
17. 25 days paid annual leave + an extra celebration day for a special moment
18. Discretionary bonus scheme
19. Private medical care scheme
20. Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
21. Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role