Marketing Officer
The Talent Set are delighted to be supporting a fantastic higher education institution in their search for a Marketing Officer. This temporary role involves developing and executing innovative marketing campaigns to attract prospective students, enhancing the institution's reputation and application rates.
Role Overview
The Marketing Officer will support the planning and delivery of multi-channel marketing initiatives, optimise campaigns through data analysis, and contribute to outreach activities. The role offers a unique opportunity to influence student recruitment strategies within a vibrant educational environment.
Key Responsibilities
1. Develop and implement integrated student recruitment campaigns across digital, print, social media, email, and events.
2. Coordinate campaign assets with internal teams and external suppliers, ensuring messaging aligns with brand standards.
3. Assist in creating engaging content for prospectuses, web pages, videos, and social media platforms.
4. Manage and monitor digital marketing activities, including paid campaigns and SEO efforts, adjusting strategies based on performance data.
5. Contribute to market research by analysing audience insights, competitor activity, and current trends to inform campaign planning.
6. Provide support for recruitment events such as open days...