Performance Marketing Lead Location - Tunbridge Wells (Hybrid 2 days per week 1 day fixed, the other flexible) Salary: £75,000 £5,000 car allowance Benefits: 20% bonus excellent benefits which include class leading pension, 28 days leave plus bank holidays, 10x life assurance and lots more A major financial services organisation is looking to appoint a Performance Marketing Lead into its growing digital function. This is a step-up opportunity. Ideally seeking an experienced Senior Digital Performance Manager whos ready to broaden their scope. Whos been close to the detail, understands how channels perform, and now wants to take on wider ownership across the full customer journey. Youll inherit a solid foundation. A capable team, established channels, and real investment. The role is about building on that. Joining the dots across paid, organic and on-site performance, and shaping how it all works together. Its also about ensuring search and other performance channels are future facing, with the company represented appropriately within emerging spaces such as AI which includes Google AI Search and GEO search. Building from experimentation in these channels to drive significant value and ROI. Adapting to the quick changing landscape, and its impact on performance marketing funnels. Since this sits in a growth team, it will cover full-funnel digital performance across key customer journeys, covering acquisition, engagement and conversion. What youll be doing Taking ownership of digital performance across acquisition, engagement and conversion Translating commercial goals into clear channel strategies, targets and delivery plans Overseeing performance across all paid media, SEO/GEO, CRO and digital journeys Using data and insight to identify opportunities and guide optimisation decisions Driving a test-and-learn approach across channels and customer touchpoints Leading performance reviews and presenting clear, commercially grounded insights Managing and developing a team of digital specialists Keeping pace with changes in AI, search and media, and applying this in a practical way Experience Needed A strong performance marketing background across paid and organic channels with evidenced experience of GEO and AI search, even if its just experimentation, but youre able to talk to the results being achieved Likely operating at Senior Manager level currently, looking for broader ownership Or working agency side in a senior position leading performance marketing teams and overseeing client delivery Experience influencing performance across multiple channels rather than sitting in one silo Established team leadership experience, with evidenced experience of coaching, mentoring and developing a team of performance marketers Strong analytical thinking, comfortable working with data and drawing clear conclusions Able to communicate effectively with senior stakeholders without overcomplicating things Experience in regulated environments is helpful, but not essential Want to Apply? Heres how: Applicants must have the right to live and work in the UK. You can share your Linked-in profile (but please ensure theres more than just job titles listed)or email me a CV. Or, for a chat and more information please contact me on: Colin Doree Recruiter | Blue Pelican 01892 507122