Duration - 6 months
Hybrid, London
We are looking for a highly skilled and experienced Senior Social Media Analyst to provide the essential infrastructure and expertise to measure, analyze, and optimize our performance across all channels.
This role is centered on becoming the measurement expert for the brand, delivering high-impact reports, and translating complex data into actionable strategic plans for both regional and global stakeholders.
Key Responsibilities -
Measurement & Reporting
* Performance Monitoring: Define, track, and report on key performance indicators (KPIs) for all social media and influencer marketing campaigns across multiple platforms.
* Data Translation: Deliver insightful, comprehensive reports and dashboards that clearly articulate performance, trends, and opportunities to the brand team, regional leadership, and global counterparts.
* Actionable Strategy: Proactively identify performance gaps and successes, translating data insights into concrete, actionable recommendations to improve campaign efficiency and ROI.
Infrastructure & Tools
* Platform Expertise: Act as the subject matter expert for social media listening, monitoring, and measurement tools, including but not limited to Brandwatch, Sprinklr, Creator IQ, and Tubular.
* Tool Management: Ensure the optimal configuration and usage of all measurement and reporting platforms to maintain data integrity and accuracy.
Collaboration & Leadership
* Global & Regional Alignment: Work closely with the regional team in London while collaborating extensively with global teams
* Team Support: Provide analytical support and mentorship to current team members, elevating the overall data literacy and measurement capabilities of the brand team.
Experience & Qualifications
* Senior Experience: 5 - 8 years of progressive experience in social media, digital marketing, or marketing analytics, with a focus on measurement and performance analysis—this is a definite senior-level role.
* Measurement Focus: Recent and deep experience specifically in the measurement space for social media and/or influencer marketing.
* B2C Context: Ideally, previous experience working within a fast-paced B2C (Business-to-Consumer) business environment.
* Tool Proficiency: Proven, hands-on experience utilizing key industry measurement and listening tools such as Brandwatch, Sprinklr, Creator IQ, and Tubular.
* Analytical Skills: Exceptional ability to work with large datasets, distill complex information, and communicate findings clearly to both technical and non-technical audiences.