Overview
Trade Marketing Manager – Somerset. We are partnering with a highly respected, industry-leading organisation on the lookout for a Trade Marketing Manager to join their offices in Somerset. This is an excellent opportunity to join a growing team and make an impact within a dynamic, forward-thinking company.
Responsibilities
* Accountable for the marketing strategy and execution for key accounts across multi-site merchants and independent retailers, supporting the sales team to drive profitable growth via range execution and promotional activity.
* Lead in targeting and supporting new clients with a tailored marketing approach covering account pitch, range setup, marketing requirements and ongoing tactical activity.
* Collaborate closely with Sales, Product Development, Marketing Communications and Customer Service.
* Management of marketing plan across multi-site merchants and retail stores in line with brand and account strategy.
* Management of Trade Marketing budget for all key accounts to drive sales growth, demonstrating ROI.
* Initiate collaborations with partnerships, sponsorships, and third parties to develop marketing and promotional activities that increase awareness and sales by channel.
* Develop and manage annual marketing plans with top 10 clients, scheduling activity and initiatives to support sales.
* Ensure the brand is represented correctly with all distributors via engaging displays, point-of-sale materials and promotional material.
* Work closely with Retail sales teams to ensure appropriate Trade Marketing support for new account openings and new client development.
* Execute events in support of the marketing department to meet sales team requirements via stand content, displays, support materials and customer follow-up activity.
* Oversee briefing of promotional materials and promo events such as Advent calendar, January Sales, etc.
* Internal post-event reporting, with highlights and key takeaways.
* Support incentive schemes and hosting preview events and insight meetings.
Key Skills & Requirements
* Strong promotional/marketing management experience, ideally within retail, interiors, or premium consumer goods.
* Commercially minded and organised, with confidence managing agencies and stakeholders.
* Creative and proactive, with the ability to balance planning with reactive activity.
* Flexible to travel regularly to showrooms, with the role based two days a week in the office initially (with scope for one day working from home).
* Significant experience (3-5 years minimum) in a Trade Marketing Management role.
* Business/Marketing degree qualified.
* High degree of commercial aptitude; ability to analyse and review data and substantiate projects.
* Proven track record of evaluating and developing strategic market opportunities.
* Excellent influencing skills with the ability to present at all levels and manage external stakeholders.
* A positive and motivated individual, with a high level of organisation and project management skills.
* Used to working in a fast-paced environment; flexibility to adapt is essential.
* Professional communication skills both written and verbal; numerate and literate; with exceptional levels of accuracy and a high attention to detail.
* Proficient IT and Reporting skills.
* Ability to work individually as well as part of a team.
By applying for this position, you authorise Auctoro Recruitment to hold your personal details on file for use in finding you a suitable position. Auctoro Recruitment will never transfer your information to a third party without your prior consent.
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