Job Description
This leading national retailer is seeking a commercially driven Performance Marketing / Digital Media Manager / Strategist to lead the Paid Media strategy and play a pivotal role in driving customer acquisition, brand awareness, and revenue growth across stores, website, and app.
In this role, you’ll manage a significant online marketing budget and lead performance-driven campaigns (via an agency) across PPC, Paid Social, YouTube and VOD, as well as our newly launched Affiliate program.
This is a fast-paced, dynamic, and creative environment - ideal for someone who thrives on managing complex campaigns, has excellent communication skills, and embraces a test-and-learn mindset.
The Role
1. Own and optimise the digital advertising budget and media mix (PPC, Paid Social, Affiliate, YouTube, VOD) to achieve performance KPIs and ROI targets.
2. Develop and execute digital media plans aligned to key trading moments, managing multiple campaigns simultaneously at pace.
3. Lead the relationship with media platforms and our media agencies.
4. Collaborate with the brand and creative teams to brief and develop content and monitor and report on creative performance.
5. Regularly report on campaign results.
6. Drive a culture of continuous improvement via testing, experimentation, and audience targeting strategies.<...