About Us
We are a growing wholesale gift brand selling to gourmet markets, gift shops, wineries, and resort merchandisers across the U.S. Our content needs to speak to retail buyers and stockists — not direct-to-consumer influencers.
We're looking for a US-based social media coordinator who understands B2B product marketing and can help us consistently show up with polished, on-brand Instagram content.
Scope of Work (Monthly)
8–12 posts per month (mix of Reels + Carousels)
Caption writing tailored to wholesale buyers
Light hashtag/SEO optimization
Feed curation (grid flow, highlight organization, covers)
Scheduling via Meta Business Suite, Later, Buffer, or similar
Basic monthly performance summary (what worked, what to adjust)
We will provide:
Product photography + lifestyle assets
Brand guidelines
Monthly promotional priorities (new collections, reorder windows, trade shows, seasonal pushes)
What We're Looking For
You must have experience with at least one of the following:
Wholesale brands
Specialty food / CPG
Hospitality marketing
Trade show marketing
Retail buyer outreach
You understand:
How to market to retail buyers (not just consumers)
Wholesale buying cycles and seasonal ordering
Calls to action like "Become a Stockist," "Book a Call," "Shop Wholesale," or "Reorder Now"
How to balance product promotion with brand storytelling
Nice to Have
Experience marketing to gift shops, gourmet markets, wineries, or resort retail
Ability to lightly edit video for simple, clean Reels
Basic understanding of merchandising and sell-through storytelling
Budget
Up to $500/month to start.
This will be a trial month with potential for long-term growth if it's a strong fit.
To Apply
Please include:
2–3 examples of social accounts you've managed (especially B2B or wholesale brands)
A brief explanation of how you would market a gift brand to resort or gourmet retail buyers
Your typical monthly workflow for 8–12 posts
Contract duration of 1 to 3 months.
Mandatory skills: Social Media Marketing, Facebook, Social Media Management, Instagram