Join to apply for the Field Marketing Manager, EMEA & APAC role at Mural
YOUR MISSION
You'll drive our presence across EMEA and APAC by integrating product marketing, end-to-end marketing management, and exceptional event execution. This role is instrumental in building strong regional pipelines and aligning local market needs with our go-to-market strategies.
What You'll Do
* Develop, collaborate and localize go-to-market strategies for EMEA and APAC markets, working closely with Marketing, Product, Sales, and CS.
* Gather and analyze data on market trends, competitor activities, and customer needs to inform positioning and messaging for each region.
* Develop tailored sales enablement materials, presentations, battle cards, case studies, and product content optimized for local buyers and industries.
* Be a subject matter expert to influence segmented integrated marketing campaigns that drive leads, accelerate sales cycles, and strengthen brand recognition in the region.
* Cultivate relationships with strategic partners, agencies, and industry influencers within both EMEA and APAC SaaS ecosystems.
* Support virtual and in-person events, including trade shows, customer meetups, partner events, and webinars.
* Manage event messaging, logistics, coordination with sales, and post-event lead follow-up.
What You'll Bring
* 5+ years of experience in field marketing, product marketing, or regional marketing roles within a B2B SaaS company.
* Demonstrated expertise in planning and executing go-to-market campaigns and events for complex, multi-product SaaS offerings—ideally in both EMEA and APAC markets.
* Strong understanding of B2B SaaS selling motions, lead generation, sales enablement, and customer lifecycle marketing.
* Analytical and data-driven; experienced in using tools such as Salesforce or HubSpot.
* Outstanding project management and organizational skills; proven ability to manage multiple complex projects simultaneously.
* Excellent communication and presentation skills; ability to craft high-impact messaging for technical and business audiences.
* Collaborative, proactive approach; able to influence and partner effectively across sales, product, marketing, and executive teams.
* Willingness to travel (approximately 25%) as needed.
* Fluency in English is required; additional language proficiency relevant to EMEA or is a strong plus.
Equal Opportunity
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
* Industries
* Software Development
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