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Overview
This role will be responsible for implementing the Marketing strategy across the region, serving as a focal point and champion for specific product line activities.
Please note this role is office-based - Monday to Friday
This role can be based in Bracknell, UK, or Mumbai, India
Responsibilities
* Be the 'Champion' for designated product lines within the region; represent and influence these products at a global level.
* Collaborate with Global Strategic Marketing to develop the global marketing strategy for the designated product line, ensuring regional needs are met.
* Implement the global marketing strategy in the region.
* Lead the development of the EMEAI annual operating plan within the broader planning cycle and long-range plan for the product line.
* Analyze market, industry, and competitive data; communicate findings to senior management and recommend marketing programs to enhance product value.
* Consult with sales, customers, and OEMs to understand market and customer needs.
* Work with R&D to develop and present new product and market opportunities that meet customer needs.
* Analyze the product line and recommend modifications to meet marketing and profitability goals.
* Coordinate with R&D regarding product development timelines for marketing implementation.
* Support global review of product portfolio pricing.
* Work with the pricing team to monitor and manage pricing activities.
* Assist the sales team with business proposals, differentiation strategies, training materials, and market updates.
* Collaborate with cross-functional teams to achieve marketing and profitability targets.
* Coordinate with Marketing Communications to develop promotional and sales support materials, ensuring proprietary data is protected.
Qualifications
Education & Experience:
BSc/BA in marketing, science (chemistry), or related field.
Relevant experience in a marketing environment.
Proven success in a full-mix B2B marketing or business management role.
Skills & Abilities:
Leadership and influence skills to achieve objectives.
Initiative to drive value in assigned areas.
Effective teamwork skills for project success.
Excellent communication and presentation skills.
Strong analytical skills to interpret data and develop insights.
Organizational skills and ability to work under pressure.
Effective project management capabilities.
Flexibility and adaptability to changing environments.
Willingness to travel across the region as required.
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