Overview
YMCA Robin Hood Group are creating a brand-new role within our Marketing team. We’re looking for a Digital Marketing Specialist with at least five years’ experience in a similar role to lead and deliver high-performing paid media campaigns across Meta, Google Ads, email, websites and digital platforms.
This is a hands-on and tactical role for someone who can combine creativity with a clear focus on achieving outcomes and results. You’ll work closely with the other members of our small marketing team, internal stakeholders and external partners to deliver fully integrated campaigns that support the YMCA’s mission and growth ambitions.
Role Highlights
Job Title: Digital Marketing Specialist
Location: Split between our Community & Activity Village in Newark & the Malt Cross in Nottingham with 1 day working from home
Salary: £30,000 - £35,000
Hours: 37.5 hours per week
The Role
* Lead on planning, delivering and optimising paid social media campaigns
* Manage email marketing and website content updates
* Use data and insights through GA4, GTM and Meta/Google Ads to drive campaign performance improvements, inform decision-making and measure campaign impact
* To own and ensure all paid digital marketing activity reflects the YMCA’s brand, values and mission while achieving measurable results.
* Manage stakeholder communications, keeping the Head of Marketing and colleagues informed on progress and impact.
* Collaborate closely with internal teams and external partners to ensure joined-up marketing campaigns across all channels.
About You – Does this sound like you?
* With at least 5 years’ experience delivering multi-channel campaigns (paid social, Google Ads, email, web), you will have strong skills in targeting, optimisation, budgeting, keyword strategy, and campaign reporting.
* You will have a deep knowledge of Meta Ads, Google Ads, GA4, and Tag Manager, including campaign setup, tracking, attribution, and insight generation.
* You can demonstrate your ability in email marketing automation (segmentation, workflows, personalisation), plus experience in SEO (technical, content, on-page) and CRO/UX (A/B testing, user journey optimisation).
* You will be competent in CMS management, landing page builds, site optimisation, analytics setup, UTM conventions, and web accessibility standards (WCAG).
* You will be skilled at managing freelancers, agencies, and internal teams, using project management tools to deliver integrated campaigns on time and on brand.
* As an excellent communicator, you will be a strong copywriter with previous stakeholder communication skills, ensuring campaigns meet brand guidelines, GDPR/PECR requirements, and tone of voice standards.
* With a strategic mindset, you will be able to set KPIs, analyse data into actionable insights, apply a “test and learn” approach, and manage workload effectively in high-volume environments.
What We Value
We’re driven by our core values and we look for these in every member of our team:
* We Seek Out - We’re always looking for ways to do better.
* We Welcome - We include, respect, and support everyone.
* We Inspire - We believe in every person’s potential.
* We Speak Out - We advocate for what’s right.
* We Serve Others - We act with compassion and purpose.
These values are more than just words - they shape how we work, lead, and serve.
Our North Star
Everything we do is inspired by our ambition that every child and young person we support:
* Builds the relationships that help them discover who they are
* Develops the skills and confidence to shape their own life
* Learns how to connect with and contribute to the world around them
You will play a vital role in achieving this mission.
Our Benefits
We value your commitment and relentless dedication and have crafted a package of health & well-being benefits.
Here’s some of what you can expect:
* Funded training, qualifications & career progression across YMCA services
* Quarterly Campfires – celebrating our impact across the organisation
* Wellbeing package (after passing probation): 24/7 GP access, health/dental cashback, Employment Assistance Programme
* 23 days annual leave (plus bank holidays), increasing to 28 days with service
* Discounted YMCA childcare & holiday clubs
* £500 refer-a-friend bonus
* Blue Light Card eligibility + 10% discount at YMCA Café and Malt Cross
Diversity & Safer Recruitment
YMCA Robin Hood Group is committed to equal opportunities, promoting diversity, and creating an inclusive culture where all staff can thrive.
Should you require any adjustments to support your full participation in our recruitment process, we would encourage you to share your needs with us so we can support you with your requirements. Please contact recruitment@ymcarhg.org in the first instance.
We follow rigorous safer recruitment processes to ensure the protection of children, young people, and adults at risk. All applicants will be subject to a DBS checks, reference checks, and thorough vetting as part of our commitment to safeguarding.
Ready to Apply?
If you’re looking for a leadership role where your financial expertise will directly contribute to changing lives and impacting communities, we’d love to hear from you.
Please share your CV with us!!
What Happens Next?
We reserve the right to close the position earlier than advertised if required.
Due to the large number of applications we receive, we will be unable to provide specific feedback on why you may not have been shortlisted.
For an informal conversation before applying, please reach out to our recruitment team – recruitment@ymcarhg.org who would be delighted to help.
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