Responsibilities / Tasks
Customer Insight & Research
1. Engage directly with customers through interviews, on-farm visits, and feedback sessions
2. Build a deep understanding of user needs, challenges, and workflows
3. Bring real customer insights into product decisions and prioritisation
Product Communication & Enablement
4. Translate product features into clear, user-friendly content and guidance
5. Develop materials that support product adoption and customer confidence
6. Enable internal teams (sales, support, dealers) with clear and effective product messaging
Cross-Functional Collaboration
7. Work closely with engineering, design, commercial, and customer teams
8. Ensure alignment on product updates, priorities, and releases
9. Act as a bridge between technical teams and customer-facing stakeholders
Product Development Support
10. Translate customer needs into well-defined product requirements
11. Collaborate with development teams to refine features and acceptance criteria
12. Contribute to building a clear, data-informed product roadmap
Market & Competitive Insight
13. Stay informed on trends in agri-tech and digital innovation
14. Monitor competitor offerings and identify opportunities to differentiate
15. Bring forward ideas that improve product value and user experience
What Success Looks Like (6–12 Months)
16. Strong understanding of our customers and their day-to-day needs
17. Improved clarity and consistency in how product features are communicated
18. Increased product adoption and positive customer feedback
19. Trusted relationships built across internal teams and external partners
20. Meaningful contributions to product direction and roadmap planning
Your Profile / Qualifications
You will thrive in this role if you :
21. Have experience in a digital product environment (e.g. product management, UX, customer research, content design, or similar)
22. Are a strong communicator who can simplify complex ideas
23. Enjoy engaging with customers and understanding real-world problems
24. Are comfortable working with both technical and non-technical teams
25. Are proactive, collaborative, and motivated by impact
Bonus (not essential):
26. Experience in agriculture, dairy farming, or agri-tech
27. Experience working with field-based customers or operational environments
Why Join Us?
28. Work on products that make a real difference to farmers and sustainability
29. Be part of a collaborative, supportive, and mission-driven team
30. Opportunities to grow, learn, and take ownership of meaningful work
31. Flexible, hybrid working environment