TikTok Shop - Merchant Incentive Strategy Manager
2 weeks ago Be among the first 25 applicants
Get AI-powered advice on this job and more exclusive features.
About the team
The merchant acquisition and incubation team in TikTok Shop UK’s primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means.
About the role
We are looking for an incentive strategy manager to support seller growth. This role is suited for an experienced analyst with consulting or tech experience with strong data skills and business insights or UG product manager.
Responsibilities
* Strategy design: Design incentive policies, plan growth resources, discover growth opportunities through data analysis, merchant research, industry analysis, and competitor analysis. Develop corresponding solutions and plans.
* Based on an understanding of different seller segments, develop differentiated guidance and marketing strategies.
* Analyse the results of growth incentive strategy, develop methods and measure ROI clearly, find opportunities for further iterations.
* Budget management and business planning: maintain efficiency measurement framework, manage the budget for incentive programs and enable sustainable growth.
* XFN collaboration: work closely with stakeholders including seller incubation, product, algorithm for strategy delivery, and ensure alignment and support for incentive initiatives.
Qualifications
Minimum Qualifications
* Bachelor's degree or higher, 2 years of experience in user growth, gamification, or related products in e-commerce.
* Data driven, with a strong interest and understanding of activity conversion funnels, user profiling, and segmentation methodologies.
* Strong logical thinking, capable of high-quality goal breakdown and priority assessment.
* Independent and capable, with strong communication and coordination skills, result-oriented, highly motivated, self-driven, and able to handle a certain level of stress.
Preferred Qualifications
* Experience with SQL, Tableau and other data analytics tools.
* Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
* Quick learner, proactive and resilient, ability to cope well under pressure.
* Strong team player, owns individual performance and focuses on delivering high standards and results.
* Proven ability to thrive in a changing and fast-moving industry.
* Excellent communication skills.
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices worldwide.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people express themselves, discover, and connect. We foster diverse teams and strive to create value for communities, inspire creativity, and bring joy.
We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. We embrace challenges as opportunities to learn and innovate as one team. By iterating and maintaining an "Always Day 1" mindset, we aim for meaningful breakthroughs for ourselves, our company, and our users.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and create an environment reflecting the communities we reach.
#J-18808-Ljbffr