Why Join 11K
* Work with prestigious international luxury brands and gain cross-market exposure
* Join a supportive growing team with a culture that values individual strength, creativity, accountability, and growth
* Opportunities to grow within a fast-evolving, collaborative and ambitious team
* 25 days’ annual leave plus 1 day off on your birthday after passing the probationary period
* Performance-based annual bonus
* Enjoy hybrid working, 2 days in the London office (Holborn)
* Ongoing tailored training and professional growth opportunities with set training budget every year
* Membership fee allowance for joining a Toastmasters club, if interested, to help improve public speaking skills
* A clear career development programme and regular performance review
* Working overseas for a period of times when met years of working requirement
* Regular team socials and networking events with senior business leaders
About the Role
We’re looking for an ambitious and commercially minded China digital marketing professional who thrives in a fast-paced agency environment and has a proven track record delivering impactful campaigns for luxury property, hospitality, and destination brands.
This role offers significant ownership and visibility, combining strategic thinking, client leadership, and hands‑on campaign execution across high‑profile international brands.
Key Responsibilities
* Develop data‑driven digital marketing strategies for the Chinese market, optimising multi‑channel campaigns including the major platforms WeChat, Video Channel, RedNote, and Baidu; and ensuring compliance and regulations.
* Own and execute social campaigns end‑to‑end, acting as brand account holder, managing calendars, engagement, optimising and community growth, and most importantly leads generation for luxury property, hotel and lifestyle brands.
* Create and localise content that resonates with Chinese audiences while maintaining UK/international brand tone, collaborating with designers and copywriters.
* Manage and optimise paid advertising across WeChat, RedNote, Baidu and other key platforms to maximise ROI.
* Lead day‑to‑day client communications, building trust, managing expectations and coordinating seamless delivery, and always meet deadlines with high quality of work.
* Monitor and analyse campaign performance using tracking tools to deliver data‑driven insights, reports and recommendations.
* Build and manage partnerships and influencer campaigns, including outreach, briefing and performance tracking to drive sales enquiries and bookings.
What We’re Looking For
* 4‑8 years agency or relevant experience in a fast‑paced environment
* Strong hands‑on solid experience managing WeChat Official Accounts, Video Channel and RedNote campaigns.
* Proven experience delivering commercially successful China digital campaigns for property and hospitality in China with understanding of advertising restrictions.
* Highly organised with strong project and timeline management capabilities.
* Ability to show tangible campaign growth data (engagement, enquiries, or conversions).
* Fluent in Mandarin Chinese and English, both written and spoken.
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