Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model. Our teams span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media. Our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energized and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week’s Agency of the Year 2023!
Overview
What will you be doing?
As a Strategic Performance Director, you have overarching responsibilities that directly relate to our agency Growth Pillars and internal Expectations Framework. For this role you’ll be working on one of the most dynamic and exciting brands in the agency, responding to campaign briefs and inspiring digital performance media innovation across our 26 European markets.
You will report directly into the Business Director and will be a key member in the team for client briefings, regional digital performance campaign strategy and planning, regional digital trends gathering and directing the team to deliver timely and insightful reporting across markets.
This role is essential to inspire and drive the vision of the performance media practices executed by Starcom in digital performance as well as digital media more broadly. You will be accountable for creating best practice, as well as elevating our approach across strategy, activation, testing and execution.
This role calls for a dynamic and passionate mind with a strong can‑do attitude, the confidence to build relationships and agility to change direction and focus at the speed of Samsung.
To excel in this role, you should have strong digital expertise and a deep understanding of media, including how different channels work together. Experience in project management and working with DTC brands is essential, along with familiarity with platforms like Paid Search, YouTube, Meta, and TikTok.
Responsibilities
* Digital Market liaison – you will be required to quickly build strong relationships with key digital leads as well as specialist activation teams across our local Constellation markets.
* Identify digital channel market requirements – through frequent formal and informal interaction, you need to identify local market digital knowledge gaps and lean on Global/Regional channel experts to drive the production of relevant toolkits/best‑practice documents.
* Digital Media Partner innovation – keeping on top of GDD media partner developments and lean on Global/Regional channel experts to drive the production of digital playbooks to support local market uptake of new/innovative formats including testing frameworks and results reporting.
* Digital Network Connector – build your profile across our Constellation digital teams as a digital performance specialist to reach out with challenges/opportunities and connect those markets with other markets/global experts to better leverage the power of a network to enhance digital specialisms.
Qualifications
* Digital Market liaison – you will be required to quickly build strong relationships with key digital leads as well as specialist activation teams across our local Constellation markets.
* Identify digital channel market requirements – through frequent formal and informal interaction, you need to identify local market digital knowledge gaps and lean on Global/Regional channel experts to drive the production of relevant toolkits/best‑practice documents.
* Digital Media Partner innovation – keeping on top of GDD media partner developments and lean on Global/Regional channel experts to drive the production of digital playbooks to support local market uptake of new/innovative formats including testing frameworks and results reporting.
* Digital Network Connector – build your profile across our Constellation digital teams as a digital performance specialist to reach out with challenges/opportunities and connect those markets with other markets/global experts to better leverage the power of a network to enhance digital specialisms.
Additional Information
Publicis Groupe operates a hybrid working pattern with full‑time employees being office‑based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances such as neurodiversity, physical or mental impairments or a medical condition that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
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