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Marketing Automation Specialist, Greater London
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Client:
Salt
Location:
Greater London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
3a5ae83dbd02
Job Views:
12
Posted:
29.04.2025
Expiry Date:
13.06.2025
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Job Description:
Marketing Automation Specialist
London/ Hybrid
Global Entertainment business
A leading entertainment business who I am sure you have followed their journey or purchased some of their items previously are looking for a Marketing Automation Specialist with Salesforce Marketing Cloud experience to join their growing Marketing function in London.
The business has been around for a number of years and are in global markets. You will work with local teams to support on Marketing Automation efforts. They operate both B2C and B2B – so will consider candidates from both backgrounds.
Key Responsibilities:
* Develop and execute marketing automation strategies using Salesforce Marketing Cloud.
* Design, build, and deploy email campaigns, including customer journeys, triggered emails, and A/B testing.
* Manage and segment customer data to create targeted and personalized marketing campaigns.
* Collaborate with cross-functional teams to integrate Salesforce Marketing Cloud with other platforms and ensure seamless data flow.
* Analyze campaign performance and provide actionable insights to improve effectiveness and ROI.
Experience:
* Bachelor’s degree in Marketing, Business, or a related field
* Experience as a Marketing Automation Specialist with hands-on expertise in Salesforce Marketing Cloud
* Strong understanding of email marketing best practices, customer segmentation, and data management.
* Proficiency in creating and managing customer journeys, automations, and workflows within Salesforce Marketing Cloud
* Analytical mindset with the ability to interpret data and provide actionable recommendations
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