Location: Cardiff/Hybrid Contract: Permanent Help us shape the future of change at Target Target’s at an important point in its evolution. We’re beginning the shift towards more product‑focused ways of working, and we’re looking for a Senior Business Analyst who’s excited to help us move in that direction. This role offers the opportunity to play a key role in shaping our first product‑aligned team and introducing early product practices, working in a hybrid Analyst/Scrum Master capacity, while Product Owners are still being established across the business. If you’re motivated by helping to introduce product thinking — influencing early direction, coaching stakeholders and focusing on outcomes, this is a great chance to help lay the foundations for how we work in the future. You’ll also help turn big ideas into high‑impact, practical solutions. If you enjoy solving complex problems, influencing decisions, and shaping customer and operational experiences, this role provides a genuine opportunity to make a meaningful difference. You’ll work closely with senior leaders, operational teams and technology colleagues to design better processes, smarter workflows and more effective ways of delivering change. This is a role where your insight, curiosity and analytical strength will truly shine. A bit about the role You’ll be helping Target evolve how we design and deliver change. Much of the work sits early in the lifecycle, where you’ll shape ideas, explore possibilities, and support senior stakeholders in gaining clarity on what’s really needed before solutions take form. You’ll often start with an early idea that requires definition, working with teams to understand the context, uncover the underlying problem, and translate strategic intent into clear, actionable direction. Your work will help shape future propositions, improve customer and agent experiences, strengthen operational performance, and build capabilities that create consistency and value for our clients. As we move towards more product‑aligned ways of working, you’ll play an important role in developing the structures, practices and thinking that support this shift. You’ll also help bring others on that journey - mentoring colleagues, guiding teams through new ways of approaching change, and championing the value and benefits of outcome‑focused thinking across the organisation. You’ll support the development of business cases by clearly defining problems, identifying benefits and outcomes, and providing the insight needed for confident investment decisions. Early areas you may be involved in include: Exploring new digital communication channels Enhancing Financial Crime capabilities Reimagining customer and agent journeys Strengthening our proposition and service capabilities This is a visible, collaborative role where your ability to bring clarity, structure and fresh thinking will make a real impact. What you’ll be doing day‑to‑day Engaging proactively with SMEs and stakeholders to understand current processes, pain points and opportunities Leading discovery activities e.g. workshops, interviews, journey walkthroughs — to build shared understanding Helping shape early ideas into well‑defined problems and opportunities, with a clear focus on outcomes and value Mapping as‑is and co‑designing to‑be processes, journeys and capability improvements Analysing data, workflows and operational insights to validate problems and inform decisions Contributing to Target’s move towards more product‑standardised solutions and ways of working Producing clear, evidence‑based findings and recommendations to support prioritisation and decision making Translating analysis into user stories, epics and acceptance criteria, and supporting design reviews Working closely with delivery teams and participating in Agile ceremonies Creating high‑quality artefacts such as process maps, journey maps, wireframes, and capability overview Supporting smooth handover and BAU readiness Building strong, trusted relationships across teams and helping colleagues navigate ambiguity Communicating complex ideas in a simple, collaborative and outcome‑focused way Requirements What we’re looking for Strong experience as a Senior BA within UK Financial Services Confidence working in ambiguity and helping shape ideas early on Skilled at engaging and influencing stakeholders at all levels — including senior operational leaders — with effective engagement across both technical and business teams Confident facilitator and influencer with a proactive, collaborative style, comfortable operating in evolving or uncertain environments Strong analytical, critical‑thinking and problem‑solving skills Excellent communication skills — written, verbal and active listening Customer‑centric mindset with strong organisational skills and a drive for high‑quality delivery Ability to define benefits, outcomes and clear value propositions Proven ability to elicit, analyse and document clear, actionable requirements Experience in process mapping, journey design and operational workflow improvement Ability to analyse and help shape enhancements to business propositions and underlying capabilities Background in designing or improving digital and service journeys Understanding of risk, control frameworks and regulatory contexts Experience across Agile, hybrid and traditional delivery environments, including early‑stage product shaping Comfortable working with complex organisational systems and integrations Collaborative, resilient and proactive mindset, with the ability to support, mentor and positively influence others Confident using Microsoft Office and tools like JIRA Bonus points if you also have: Experience in BPO and/or Managed Service environments Exposure to regulatory or FCA-driven change What it’s like being part of the BA team/what you can bring to the team You’ll join a supportive, collaborative team that’s genuinely passionate about delivering meaningful change. We share knowledge openly, challenge each other constructively and create an environment where everyone can grow. You’ll have the freedom to explore new ideas, bring fresh thinking, and help shape how change is delivered across Target. As Target evolves towards more product‑aligned ways of working, the BA team will play a central role in supporting that transition. You’ll play a key role in guiding the team through the transition – helping shape thinking, supporting stakeholders, and championing an outcome‑focused mindset by mentoring and coaching colleagues along the way. It’s a team where your voice matters, your expertise is valued, and your work has real impact. You’ll have regular one-to-ones, plenty of opportunities to develop, and your contribution will be recognised through our My Recognition platform. Benefits Why join Target? Target is evolving in how we work, how we design services, and how we create value for our clients and customers. Joining now gives you the chance to help shape what comes next. You’ll have the opportunity to work on meaningful change that improves customer experience, strengthens our operational capabilities and creates sustainable value. Because many initiatives start from an open problem space, you’ll have real influence over direction, decision‑making and how success is defined. You’ll be joining a friendly, down‑to‑earth organisation where people genuinely care about doing the right thing. We’re big enough to offer variety and growth, but small enough that your work is visible and your ideas are heard. You’ll have the opportunity to guide and mentor others, champion good practice, and help shape emerging product‑aligned ways of working. If you want a role where you can make a tangible impact, grow your skills and help shape the future of how Target approaches change, this is a great place to do it. We also offer industry leading benefits to our colleagues… Competitive salary of £60,000 - £70,000 depending on experience 30 days holiday entitlement plus bank holidays (That’s right – 30 days from Day 1) Defined Pension Contribution Scheme (Employer matched up to 6%). Plus, option to contribute via Salary Exchange (alternatively known as Salary Sacrifice) Employee Discount Scheme, access to discounts and offers across 100s of leading retailers. Plus, cashback on purchases Company Paid Private Medical Insurance (benefit in kind) Group Life Assurance Group Income Protection Discretionary Annual Pay Review Discretionary Annual Bonus Scheme Loyal Service Scheme Help@Hand – Confidential access to health and wellbeing support to include Employee Assistance Program Free Flu Vaccinations, Eye Tests and employer contribution towards glasses Recognition Scheme Free Mortgage Advice and Support Wisdom Wellbeing, your go to for wellbeing resources and solutions Everest Funeral Concierge Free Bereavement and Probate Advice and Support Access to a GP 24 hours a day, 7 days a week, 365 days a year through GP24 Paid eye tests and employer contribution towards spectacles specifically for VDU use. You can also select other benefits, we cover the upfront cost and make monthly deductions from your pay, interest free! Technology Buying Scheme Discounted Gym Memberships Taste Card / Coffee Club Membership Charitable Payroll Giving Cycle to work Scheme (Salary Sacrifice) Ready to lead meaningful change? We’d love to hear from you. Apply today!