🌟 Email Marketing Executive
📍 Northampton (Hybrid – weekly office presence required)
đź’Ľ Full Time / Permanent / 37.50 hours per week
đź’° Salary: ÂŁ30k per annum
🚀 About the Opportunity
Bright Horizons is seeking a talented Email Marketing Executive to join their growing marketing team.
This is an exciting opportunity for someone to take ownership of end-to-end email campaigns, play a key role in customer journey optimisation, and directly impact lead conversion and business growth.
✉️ The Role
You’ll be responsible for delivering impactful email campaigns across B2B and B2E audiences. From segmentation and build, to deployment and performance analysis, you’ll help drive engagement and conversion through data-led marketing.
Working closely with Client Engagement, Marketing, and Creative teams, you’ll ensure all communications are customer-centric, on-brand, and results-driven.
🔧 Key Responsibilities
* Build, schedule, and deploy email campaigns using marketing automation platforms
* Develop audience segments and utilise dynamic content for personalization
* Manage data uploads and ensure accuracy across campaigns
* Conduct A/B testing and optimise email performance
* Monitor and analyse campaign results, producing regular reports
* Ensure campaigns align with brand guidelines and tone of voice
* Stay up to date with email marketing and deliverability best practices
âś… About You
* 2+ year’s experience in email
* Experience with email platforms (e.g. Salesforce Marketing Cloud, Pardot)
* Strong understanding of segmentation and campaign performance metrics
* Confident using Excel for reporting and data analysis
* Excellent attention to detail and copywriting skills
* Able to manage multiple deadlines in a fast-paced environment
* A collaborative team player with a proactive mindset
đź’ˇ Desirable Skills
* Exposure to Microsoft Dynamics
* Familiarity with Google Analytics
* Understanding of marketing automation and customer journeys
* This role requires a DBS