The Salvation Army – Supporter Acquisition Manager x 2
Location: Hybrid working, 2 days in office, London SE5.
Salary: £47,741 per annum.
Contract: Permanent, full-time hours.
The Salvation Army, the UK’s leading social welfare charity, is seeking two Supporter Acquisition Managers to project manage and lead on the day-to-day delivery of supporter acquisition appeals.
The Salvation Army is one of the largest, most diverse providers of social and community services after the Government. With more than 600 local centres and nearly 100 residential centres, they make a powerful difference to people across the UK who might otherwise be excluded.
Along with the Assistant Head of Individual Giving, the Supporter Acquisition Managers are responsible for growing the organisation’s file of donors and achieving an annual Individual Giving team fundraising target of £50 million in unrestricted income. As direct marketing subject matter experts, they will lead cold recruitment campaigns and support in identifying and delivering new products or acquisition streams. The roles will involve planning and project managing the delivery of various media channels, both online and offline. Each manager will focus on strategic areas, manage seven-figure expenditure budgets, and line manage a Supporter Acquisition Officer or Executive.
The successful candidates will have significant direct marketing expertise, with a strong background in managing multiple campaigns across various channels, ideally in a fundraising role, and proven success in recruiting new donors. They will have a passion for fundraising, with a commercial understanding of the charity marketplace and competitors. Experience in identifying innovation opportunities, devising testing plans, and leveraging supporter database data to maximise targeting and segmentation is essential.
Excellent numeracy and analytical skills, combined with strong written communication, attention to detail, and the ability to prioritise work, are required. Additionally, candidates should be empathetic with, and able to work within, the Christian ethos and values of The Salvation Army Mission.
Please download our Candidate Pack for further information [PDF], which includes details on how to apply.
Closing date: Monday 2nd June, 9.00am.
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