Location Birmingham - Corporate Headquarters
Job Department: COR Customer Strategy, Marketing, & Brand Development
Reports to: Corporate Executive Director Marketing & Brand Development
Work Schedule: Hybrid, (Up to 2 days remote, 3 days in office); Must be flexible
Job Type: Regular
FLSA Status: Exempt
Amount of Travel Required: Up to 15%
Job Description
Summary/objective
Buffalo Rock Company, headquartered in Birmingham, Alabama, is the nation’s largest single-family, privately-owned Pepsi andKeurig DrPepper bottler. With a legacy spanning more than 124 years, Buffalo Rock manages the best beverage portfolio in the country, featuring both global and regional favorites. The Corporate Communications Manager is a vital member of the Customer Strategy, Marketing & Brand Development team. This role is responsible for crafting and executing internal and external communication strategies that reflect and amplify Buffalo Rock’s purpose, values, and strategic goals.
This individual will lead the development of communications plans, craft messaging for company announcements, manage brand voice across channels, and ensure clear, consistent storytelling across all audiences. The ideal candidate thrives in a collaborative environment and has experience delivering impactful communication during times of change, growth, and innovation.
Essential functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions
* Work collaboratively with executive and senior management across corporate departments and franchises to identify, define and plan end-to-end internal and external communication plans.
* Develop strategic plans to support the success of key initiatives and programs, while managing the tactical execution of communications across the company’s internal and external channels (intranet, announcements, website, press releases, media responses, video, communication boards, speeches, presentations, etc.)
* Provide leadership and management support to the Corporate Communications Coordinator.
* Produce, review, and edit all communications—written, verbal, and visual.
* Oversee strategy and content for Buffalo Rock’s social media platforms; manage online reputation and response to public inquiries.
* Manage and maintain Buffalo Rock’s “voice” and branding by upholding the brand guidelines and purpose and core values. Provide creative direction to agency partners to produce campaigns that reflect our company and brand voice.
* Support the preparation of materials for officers and other executive meetings in conjunction with other business leaders.
* Provide as-needed communications counsel and support to cross-functional workstreams that aim to enhance Buffalo Rock’s culture.
* Maintain a suite of self-service tools and resources to support functional leaders in effectively communicating people and organizational changes.
* Maintain all internal communications channels and routines that house communications and company branding, ensuring channels and materials are always up to date.
* Provide weekly project reports/summaries of internal communications and public relations projects.
* Stay informed of key issues and trends impacting the company and industry.
* Perform other duties as assigned by Supervisor.
Other Duties and Responsibilities
· Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off-site function during work hours or after work hours while representing the Buffalo Rock Company.
· Responsible for continuous self-improvement through the knowledge and use of all Buffalo Rock provided training, either web-based, in-house, or any other provided method. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training.
· Ensure that every reasonable precaution is taken to protect the Company from possible damages, theft, or other liabilities.
· Ensure that every reasonable precaution is taken to protect the safety of employee- partners, self, customers, Buffalo Rock property, and customer property.
· Honor and follow through on all business commitments.
· Embody Buffalo Rock’s Purpose of “Building brands through legendary service and remarkable people.”
o Committed to serving our communities.
o Customer success drives our success.
o Integrity matters.
o Obsessed with continuous improvement.
o We care for each other.
o Win the day.
· Accountability - Ability to accept responsibility and account for his/her actions.
· Accuracy - Ability to perform work accurately and thoroughly.
· Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
· Communication, Oral - Ability to communicate effectively with others using the spoken word.
· Communication, Written - Ability to communicate in writing clearly and concisely.
· Customer Oriented - Ability to take care of the customers’ needs while following company procedures
· Creative - Ability to think in such a way as to produce a new concept or idea.
· Energetic - Ability to work at a sustained pace and produce quality work
· Ethical - Ability to demonstrate conduct conforming to a set of values and accepted standards.
· Organized - Possessing the trait of being organized or following a systematic method of performing a task.
· Safety Awareness- Ability to identify and correct conditions that affect employee safety.
· Strategic Planning - Ability to develop a vision for the future and create a culture in whichthe long range goals can be achieved.
· Working Under Pressure - Ability to complete assigned tasks under stressful situations.
Skills
* Exceptional written and verbal communication skills with the ability to tailor messaging by audience.
* Demonstrated success in managing complex communication initiatives and change management campaigns.
* Strong interpersonal skills with experience influencing and building trust across all levels of an organization.
* Strategic thinker with a hands-on approach to execution.
· High degree of initiative and attention to detail, and the ability to manage multiple high-priority tasks, work under pressure and meet deadlines as required independently or within a team.
· Proven ability to exercise sound judgment and handle sensitive and confidential information with discretion
Supervisory responsibilities
Carries out supervisory responsibilities in accordance with the company's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems; making recommendations regarding changes in status.
Work environment
Generally, inside office and outside meetings and events.
N (Not Applicable) Activity is not applicable to this position.
O (Occasionally) Position requires this activity up to 33% of the time (0 - 2.5+ hrs/day)
F (Frequently) Position requires this activity from 33%-66% of the time (2.5 - 5.5+ hrs/day)
C (Constantly) Position requires this activity more than 66% of the time (5.5+ hrs/day)
Physical Demands
Lift/Carry
Stand
C
Walk
C
Sit
C
Manually Manipulate
O
Grasp
O
O
Reach Above Shoulder
O
Speak
C
Climb
O
O
Squat or Kneel
O
O
C
11-20 lbs.
C
21-50 lbs.
O
51-100 lbs.
N
Over 100 lbs.
N
Push/Pull
C
13-25 lbs.
F
26-40 lbs.
O
41-100 lbs.
O
Required education and experience
* Education:
o Bachelor's Degree (four-year college or technical school) Required, Field of Study: Business Administration, Public Relations, Communications, Marketing, Advertising, Journalism, or Event Planning; Required
* Experience:
o Minimum of five years of corporate communications or public relations experience including day-to-day relationships with executives.; Required
* Certifications & Licenses:
o Valid driver license with a good driving record; Required
* Computer Skills:
o Advanced experience in/ application of Microsoft Office 365 products is required including, but not limited to: Outlook, Word, Excel, PowerPoint, SharePoint, Access, etc.
o Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign etc.).
o Experience working in WordPress is a plus.
* Other Required Skills:
o Knowledge of AP style.
o Experience managing agencies or working within an agency.
o Employee Experience & belonging initiatives communications experience.
Tools and Technology
Affirmative Action/EEO statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, status as a protected veteran, or any other factor prohibited by applicable law.
I have reviewed this job description, and I can perform the essential functions with or without reasonable accommodation.
Applicant/Employee-Partner______________________________ Date__________________
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