**Job Description: Google AdWords Specialist for Executive Team Coaching Services**
We are excited to announce an opening for a talented and experienced Google AdWords Specialist to join our dynamic marketing team. Our company is dedicated to providing exceptional executive team coaching services that empower corporate leaders and decision-makers to enhance their skills, improve team dynamics, and drive organizational success. As we continue to grow our presence in this competitive industry, we recognize the importance of leveraging digital marketing strategies to effectively reach our target audience.
In this role, the ideal candidate will possess a deep understanding of Google Ads and a proven ability to create and manage high-performing ad campaigns tailored specifically to engage corporate executives and key decision-makers. Your expertise in digital marketing will be crucial in helping us achieve our business objectives and increase brand awareness among potential clients.
**Key Responsibilities:**
1. **Keyword Research and Strategy Development:** Conduct thorough keyword research to identify relevant search terms and phrases that resonate with our target audience. Develop a comprehensive strategy that aligns with our overall marketing goals and effectively positions our coaching services in the marketplace.
2. **Ad Creation and Copywriting:** Craft compelling ad copy that highlights the unique benefits of our executive coaching services. Your creativity and understanding of our audience will be essential in developing ads that drive clicks and conversions.
3. **Campaign Management:** Oversee the execution of Google AdWords campaigns from start to finish. This includes setting up campaigns, monitoring performance, making necessary adjustments, and ensuring that all ads comply with Google's advertising policies.
4. **Ongoing Optimization:** Utilize data-driven insights to continuously optimize campaigns for better performance. This will involve A/B testing of ad copy, adjusting bidding strategies, refining targeting options, and enhancing landing pages to improve conversion rates.
5. **Performance Analysis and Reporting:** Regularly analyze campaign performance metrics such as click-through rates, conversion rates, and return on investment. Provide detailed reports and actionable insights to inform strategic decisions and improve future campaigns.
6. **Collaboration with Cross-Functional Teams:** Work closely with our marketing team, sales team, and other departments to ensure alignment on messaging and objectives. Share insights from your campaigns to help inform broader marketing strategies.
7. **Staying Current with Industry Trends:** Keep up to date with the latest trends and best practices in Google Ads and digital marketing. Continuously seek out new tools, techniques, and strategies to enhance our advertising efforts.
**Qualifications:**
- Proven experience as a Google AdWords Specialist or in a similar role, with a strong portfolio of successful campaigns.
- In-depth knowledge of Google Ads, including search, display, video, and remarketing campaigns.
- Familiarity with analytics tools such as Google Analytics, and the ability to derive actionable insights from data.
- Excellent copywriting and communication skills, with the ability to create persuasive content.
- Strong analytical mindset and problem-solving abilities, with a focus on achieving results.
- Ability to work independently and manage multiple projects effectively in a fast-paced environment.
If you are a results-driven professional with a passion for digital marketing and a track record of managing successful Google AdWords campaigns, we would love to hear from you Join our team and play a vital role in promoting our executive team coaching services to help leaders transform their organizations. Please submit your resume and a cover letter outlining your relevant experience and achievements in Google Ads management. We look forward to connecting with you
Contract duration of more than 6 months. with 40 hours per week.
Mandatory skills: Google Ads, PPC Campaign Setup & Management, Search Engine Marketing, Google Analytics, Pay Per Click Advertising