Overview
Creative Lead
Are you an experienced creative professional with a strong track record leading and delivering impactful brand and marketing content?
Do you thrive in a fast-paced, design-led environment where storytelling and innovation are at the heart of everything you do?
Are you passionate about inspiring creative teams, shaping brand narratives, and driving high-quality content across diverse channels?
MacGregor Black is partnering with a Global Leader in the Housewares Industry, on the search for a Creative Lead. This is a permanent role based in Liverpool.
As Creative Lead, you will report to the Head of Marketing and play a pivotal role in shaping and executing the creative vision. You will guide the creative team, manage the end-to-end delivery of projects, and ensure brand consistency and innovation across all marketing and communication touchpoints.
Responsibilities
* Lead the development and execution of creative concepts, including storyboarding and visual planning, to bring marketing briefs to life with clarity and impact.
* Provide hands-on creative direction throughout the production process, ensuring consistency and quality from pre-production to final delivery.
* Drive the adoption of new creative technologies and tools, including AI-powered solutions, to elevate content creation and improve efficiency.
* Manage creative projects from initial brief through to delivery, meeting deadlines, budget constraints, and quality standards.
* Partner with internal stakeholders to understand strategic objectives and translate them into effective creative outputs.
* Ensure all content aligns with the brand guidelines and maintains a consistent voice and visual identity.
* Mentor and guide the creative team, fostering a collaborative, innovative, and high-performing environment.
* Oversee quality assurance for all creative outputs, ensuring excellence in design, messaging, and brand alignment.
* Manage the creative budget to ensure optimal resource allocation and cost efficiency.
* Stay informed on industry trends, emerging techniques, and platform innovations to keep the content fresh and competitive.
* Support cross-functional teams, including marketing, product, sales, and eCommerce, to deliver integrated and effective creative solutions.
Qualifications
* Minimum 5 years of experience in a creative role, with proven experience leading and managing creative projects and teams.
* Strong conceptual and strategic thinking skills, with the ability to articulate and execute compelling ideas.
* Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro, After Effects).
* Familiarity with emerging creative technologies and AI tools highly desirable.
* Experience in photography and video editing, including retouching and post-production work.
* Strong understanding of preparing artwork for both digital and print platforms.
* Demonstrated experience managing brand guidelines and ensuring alignment across all touchpoints.
* Excellent organisational skills, with the ability to prioritise and manage multiple projects effectively.
* Strong communication and collaboration skills, with the ability to build trusted relationships across teams and with external partners.
* Decision-making and authority exercised with good judgment, recognising when to involve others and escalate key issues.
* Shows initiative in developing and maintaining the skills and knowledge needed to perform at a high level.
Competitive salary + benefits.
Please contact Lewis Millican today for more information.
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