We're looking for a Klaviyo-focused email marketing specialist to take ownership of my clients email programme and turn it into a meaningful growth channel, for a scaling eCommerce Retail brand. What You'll Be Responsible:-
* Plan, build and execute weekly email campaigns
* Create engaging, on-brand content (promotions, launches, storytelling)
* Manage campaign scheduling and performance
* Build and optimise key flows:
* Welcome series
* Abandoned cart
* Post-purchase
* Winback / re-engagement
* Improve flow performance through testing and iteration
* Segment audiences based on behaviour, purchase history, and engagement
* Deliver targeted campaigns to improve conversion and repeat purchase rates
* Track key KPIs (open rate, click rate, conversion, revenue)
* Run A/B testing on subject lines, content, timing, and offers
* Provide clear, actionable insights on what's working
* Identify opportunities to increase repeat purchase and customer lifetime value
* Build systems that turn one-off customers into long-term brand advocates
Essential experience:-
* Proven experience managing Klaviyo for eCommerce brands
* Strong understanding of Shopify customer lifecycle xsngvjr
* Demonstrable results (e.g. revenue growth, flow optimisation, retention improvements)
* Comfortable working independently and taking ownership
Highly Desirable:-
* Experience with Shopify content/blog ecosystem
* Strong email copywriting skills (conversion + brand tone)
* Understanding of subscription or reorder-driven businesses
* Basic HTML/email design confidence