We are seeking an experienced and driven Direct Sales Manager to lead international and domestic student recruitment, with a strong focus on converting leads and applications for our OnCampus centres.
This role will manage a global Direct Sales team and play a key part in shaping recruitment strategy, improving conversion rates, and delivering exceptional customer service to prospective students and their families.
Key Responsibilities
* Lead and manage the global Direct Sales team to deliver annual recruitment targets.
* Drive conversion of enquiries, applications, and walk-ins through effective follow-up and consultative sales calls.
* Work closely with Marketing to design and run recruitment campaigns across digital platforms.
* Create and manage sales dashboards, reporting, and analytics to monitor performance.
* Support the setup and maintenance of Lead Nurturing Marketing journeys, Segments, and Lead Scoring models with Marketing.
* Oversee key sales technologies (e.g., Leedo, Twilio/Ciptex).
* Develop a global network of feeder schools to build a strong pipeline of qualified leads.
* Partner with Admissions to ensure efficient processing and high-quality service for prospective students.
* Support compliance and visa processes for direct applicants.
* Contribute to continuous improvement across the full student recruitment funnel.
About You
Essential:
* Degree-level education (or equivalent).
* Proven experience managing a B2C sales team.
* Experience using CRM and marketing platforms (e.g., Dynamics 365, Dynamics for Marketing, Real Time Journeys etc.).
* Target-driven, ambitious, and highly organised.
* Strong consultative sales and communication skills.
* Customer-focused, persuasive relationship builder.
* A supportive and proactive team player and leader.
Desirable:
* Experience in international student recruitment.
* Management experience.
* Foreign language skills.
* Understanding of digital marketing.