CRM Manager - Customer Lifecycle & Insights
Hybrid (1 days in office)
£45,000 - £50,000
We're working with a fast-growing, commercially driven business undergoing significant transformation, backed by private investment and focused on long-term growth.
They're now looking for a CRM Manager to take ownership of the customer lifecycle, using data, insight and automation to drive customer growth, retention and revenue.
This is a key role where you'll move CRM beyond campaigns into a more strategic, commercially focused function that directly supports sales and customer development.
The Role
Own and optimise the end-to-end customer lifecycle across onboarding, growth, retention and reactivation
Build and deliver targeted CRM programmes to increase customer spend, frequency and engagement
Develop segmentation models using behavioural and transactional data
Turn customer insight into actionable strategies for both marketing and sales teams
Plan and execute multi-channel CRM campaigns (email, automation, digital touchpoints)
Own and improve automated customer journeys, testing and optimising performance
Deliver personalised, data-led customer experiences across all touchpoints
Track and report on key metrics including retention, engagement and customer value
Work closely with sales, marketing and tech teams to align CRM with wider business goals
What We're Looking For
Experience in CRM, lifecycle or retention marketing
Ideally experience in a B2B or trade-focused environment
Strong understanding of segmentation, automation and customer journeys
Experience using CRM platforms such as HubSpot, Salesforce or Microsoft Dynamics
Data-driven mindset with the ability to turn insight into action
Commercially aware with a focus on driving revenue and customer growth
Confident working cross-functionally with sales and technical teams
Why Join?
Opportunity to shape and own the CRM function in a growing business
High-impact role with clear visibility across the organisation
Backed by investment with strong growth plans
Collaborative, fast-paced environment with real opportunity to progressAt Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.
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