We are seeking an experienced Marketing Manager to join our team. This is a dynamic role that requires a strategic and hands-on approach to amplifying our brand presence across the digital landscape.
The ideal candidate will have a deep understanding of fashion, social media trends, and influencer culture. They will be responsible for managing campaigns end-to-end, from ideation to execution and performance tracking.
Key Responsibilities
1. Marketing Strategy & Campaigns:
* Plan and execute integrated marketing campaigns aligned with key product launches and seasonal moments
* Manage campaign calendars, ensuring cohesive messaging across social, email, paid, influencer, PR, and onsite channels
* Collaborate cross-functionally with design, creative, and digital teams to align marketing with commercial priorities
* Track performance and customer behaviour, adapting strategies in real time to drive traffic and conversion
2. Social Media & Content:
* Own and execute the social media strategy across Instagram, TikTok, Facebook, Pinterest, and emerging platforms
* Develop compelling content ideas that reflect our brand DNA and tap into cultural trends
* Collaborate with the creative team to produce on-brand assets that engage and convert
* Lead community management and ensure a consistent, engaging brand voice
* Monitor platform trends, algorithm changes, and competitor activity
* Manage and support in-house and external content shoots
* Analyse performance and deliver weekly reports with actionable insights
3. Influencer Marketing & PR:
* Own the influencer relationship lifecycle from outreach to gifting and reporting
* Build and maintain relationships with influencers, stylists, and media contacts aligned with our brand values
* Manage product seeding and PR gifting campaigns, ensuring timely and impactful execution around key brand moments
* Coordinate influencer and PR events, ensuring strategic guest lists and maximum coverage
* Support press and celebrity stylist outreach for red carpet and TV opportunities
* Assist with crafting press releases and brand-aligned copy for product launches and campaigns
* Track influencer performance across engagement, conversion, and ROI metrics
4. Copywriting & Digital Support:
* Write elevated, on-brand copy for captions, blog posts, product descriptions, and email content
* Ensure all content reflects our sophisticated, confident tone of voice
* Optimise content for SEO to improve organic visibility and reach
* Collaborate with the CRM team on targeted, high-performing email campaigns
* Work with performance marketing teams to align organic and paid strategies
* Support SEO and digital marketing alignment across all touchpoints
5. Reporting & Insights:
* Use performance insights across campaigns, influencers, and channels to inform data-led decisions
* Monitor campaign KPIs such as traffic, engagement, conversions, and ROI to assess effectiveness
* Produce weekly and monthly reports for senior leadership with clear, actionable recommendations
The successful candidate will have 4+ years' experience in a fashion marketing role, with a background in e-commerce or DTC, ideally with Shopify experience. They will possess excellent communication skills, a strong eye for aesthetics and detail, and the ability to set, monitor, and achieve clear KPIs that align marketing efforts with business objectives.
What We Offer
* 25 days of annual leave (plus bank holidays)
* Flexible working hours around core hours of 10-4
* 40% staff discount across products
* Healthcare Cashplan
* Free onsite gym
* Free snacks, drinks & treats
* Social events