Growth Marketing Manager
Location: London, UK (Hybrid)
Salary: £60,000 - £75,000 depending on experience
Job Type: Full-time
Location: Hybrid (In London Office 1-2 times a month, more depending on requirements)
About Thursday
Thursday is the world's largest IRL dating event company, operating across the world in over 200 cities. Founded in London, we are on a mission to revolutionise the way people date, meet, and connect, moving away from digital swiping culture to real-life interactions. Our vision is to bring back authentic human connections in an era where technology has made us lonelier than ever.
About the Role
We are seeking a highly analytical and results-driven Growth Marketing Manager to join our team, reporting to the Head of Growth. The ideal candidate will be a data-led professional who can seamlessly manage large-scale paid acquisition budgets and external agency partnerships. You will be responsible for executing our global growth strategy, owning the Profit & Loss for our advertising spend, and rapidly testing new channels to scale our user base and customer base across 200 cities. This is a high-impact role that requires a blend of commercial insight, strategic thinking, and rigorous performance monitoring.
Key Responsibilities
Agency Management: Lead and manage day-to-day relationships with external performance marketing agencies to ensure alignment with business goals and optimal delivery of campaigns.
Paid Media Strategy: Manage a monthly 6-figure ad spend across core channels, including Meta, TikTok, and Google, ensuring efficient budget allocation across 200 diverse cities.
Financial Ownership: Take full ownership of advertisement Profit and Loss (P&L) and Return on Ad Spend (ROAS) across all business verticals, including Events, Dinners, and Trips.
Creative Strategy: Research current trends to concept high-performing ad creatives, writing briefs for new content and design requests to feed the growth media engine.
Channel Expansion: Continuously explore, test, and validate new marketing growth channels, including but not limited to Snapchat, Affiliate networks, and Referral programs.
Performance Analysis: Monitor campaign data daily to identify trends, optimise scaling strategies, and report on key growth metrics to senior leadership.
Required Skills and Experience
Minimum of 5 years of experience in a Growth or Performance Marketing role, specifically managing significant budgets (6-figures+ monthly).
A proven track record of managing and optimising complex paid social accounts (Meta, TikTok, Google) at scale.
Strong experience in managing external agencies and holding them accountable to strict KPIs.
Deep understanding of ROAS, CAC, LTV, and attribution modelling.
High-level understanding of CAPI & pixel tracking.
Ability to translate data insights into actionable creative briefs for design and content teams.
Excellent project management skills with the ability to handle multi-city / multi-product campaigns simultaneously.
Proficiency with analytics platforms (GA4, in-house tools) and attribution tools.
Commercial mindset with a strong focus on profitability and financial efficiency.
Nice to have
Experience in the dating, events, or D2C industry.
Hands-on experience with SQL or data visualisation tools (Looker).
Previous experience launching and scaling new marketing channels from scratch.