About the job
The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries.
We believe in building partnerships that secure commerce and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.
We’re seeking an exceptional and forward‑thinking DRS Solutions Sales Enablement Manager to join our Europe Product team, supporting the UK and Ireland.
In this influential role, you’ll be the driving force that brings our Digital Retail Solutions (DRS)—including cash equipment, self‑checkout, assisted‑teller systems, and smart safes—to life throughout the commercial journey. Positioned at the heart of product, sales, and customer engagement, you’ll play a pivotal role in shaping how our solutions are understood, positioned, and adopted in the market.
As a trusted advisor, you will combine deep product expertise with commercial acumen to translate features into compelling customer value. You’ll work hand‑in‑hand with sales teams and clients to tailor the DRS portfolio to real‑world needs, ensuring global innovations resonate and succeed in local markets.
Your impact will be felt across the full sales cycle—from crafting standout responses to RFPs and building persuasive proposals, to guiding Proofs of Concept for complex or multi‑country opportunities. This is a role for someone who thrives on influence, collaboration, and bringing cutting‑edge retail technology to life in meaningful, customer‑centric ways
Key Responsibilities:
Commercial Partnering & Sales Support
1. Act as the trusted product authority, empowering sales teams throughout customer engagements
2. Transform solution capabilities into compelling value stories and differentiated commercial positioning
3. Join discovery sessions, client meetings, and product demonstrations to showcase the DRS portfolio
4. Collaborate closely with Product Management, Sales, and Pricing to shape complex or non‑standard proposals
Customer Engagement & Enablement
5. Uncover and qualify customer pain points and objectives, tailoring DRS solutions to their business needs
6. Partner with sales to define solution strategy and craft persuasive commercial propositions
7. Contribute to proposal development, including solution design, configuration, and articulation of clear USPs
8. Support customers during Proof‑of‑Concept phases, defining success criteria and ensuring measurable outcomes
9. Address product‑related questions, requirements, and objections with clarity and confidence throughout the sales process
Market Insights & Feedback Loop
10. Capture customer insights and market signals to help steer future product development
11. Identify trends in customer needs to inform solution evolution and innovation opportunities
12. Evaluate emerging opportunities—new markets, customers, and channels—to shape future DRS growth pathways
Collaboration with Product Teams
13. Partner with Product Leaders to align commercial execution with product strategy, capabilities, and roadmap
14. Ensure coherent, consistent messaging and pricing that reflects global standards while meeting local market needs
Sales Enablement & GTM Execution
15. Drive go‑to‑market success through high‑impact content creation and targeted enablement
16. Build and maintain solution collateral, playbooks, competitive positioning, and reference materials for the field
What we are looking for
17. Educational Foundation – Bachelor’s degree in marketing, sales, business, or a related field; a master’s degree is a strong plus
18. Sales Acumen – 10+ years’ experience in sales or solution‑based selling, ideally within the retail or cash‑management technology space, with the ability to influence and engage commercial teams and customers
19. Leadership & Stakeholder Management – Proven ability to lead cross-functional stakeholders throughout complex sales cycles and commercial offer development
20. Customer‑Centric Mindset – Adept at uncovering customer needs and shaping tailored solution recommendations
21. Cash Management / Retail Tech Knowledge – Familiarity with technologies such as Digital Retail Solutions (DRS), smart safes, self‑checkout, and ATMs
22. Product Expertise – Strong understanding of solution portfolios and the capability to translate technical and commercial value clearly
23. Communication Excellence – Confident, articulate communicator with strong written and verbal skills for customer‑facing interactions
24. Cross‑Functional Collaboration – Track record of partnering effectively across product, sales, operations, and global teams
25. Organizational Strength – Skilled at managing multiple priorities, projects, and timelines simultaneously
26. Commitment to Inclusion – Demonstrated dedication to diversity, equity, and inclusion in ways of working and decision-making
Additional Requirements
27. Travel Flexibility – Willingness to travel across the region (up to 50%, including weekly travel as needed)
28. Global Mindset – Comfort working across multiple time zones in a dynamic, international environment
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Qualifications